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SEO ENQUIRY

First, we need your contact details…

SEO ENQUIRY

Which SEO services are you interested in?

SEO ENQUIRY

Anything you’d like to share with us at this stage?
A brief, technical scope, supporting documents or anything else?

SEO ENQUIRY

How soon are you looking to kick off this project?

SEO ENQUIRY

What budget guidance are you working on this project?

SEO ENQUIRY

What budget guidance are you working on this project?

THANK YOU

Thank you for getting in touch with Yellowball!

We’ve received everything and one of our team will be in touch very soon with the next steps. If your enquiry is urgent, you can call us on 020 8064 1832 – we’re open 9am – 6pm Monday to Friday.

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YELLOWBALL LITE

Unfortunately, you don’t qualify for a bespoke project, but there is good news!

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WEB DESIGN ENQUIRY

First, we need your contact details…

WEB DESIGN ENQUIRY

Which web design services are you interested in?

WEB DESIGN ENQUIRY

Anything you’d like to share with us at this stage?
A brief, technical scope, supporting documents or anything else?

SEO ENQUIRY

How soon are you looking to kick off this project?

WEB DESIGN ENQUIRY

What budget guidance are you working on this project?

THANK YOU

Thank you for getting in touch with Yellowball!

We’ve received everything and one of our team will be in touch very soon with the next steps. If your enquiry is urgent, you can call us on 020 8064 1832 – we’re open 9am – 6pm Monday to Friday.

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YELLOWBALL LITE

The end-to-end delivery of bespoke web project akin to the style and quality of our portfolio typically start from £25,000.

Based on your budget guidance, we’d recommend exploring Yellowball Lite – our flexible WordPress theme that is perfect for small businesses, startups, consultancies and charities. Learn more about Yellowball Lite and speak to one of our specialists on this dedicated site. It’s all the best from Yellowball, now fast, affordable and available anyone, anywhere.

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GRAPHIC DESIGN ENQUIRY

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GRAPHIC DESIGN ENQUIRY

Which design services are you interested in?

GRAPHIC DESIGN ENQUIRY

Anything you’d like to share with us at this stage?
A brief, technical scope, supporting documents or anything else?

GRAPHIC DESIGN ENQUIRY

How soon are you looking to kick off this project?

GRAPHIC DESIGN ENQUIRY

What budget guidance are you working to on this project?

THANK YOU

Thank you for getting in touch with Yellowball!

We’ve received everything and one of our team will be in touch very soon with the next steps. If your enquiry is urgent, you can call us on 020 8064 1832 – we’re open 9am – 6pm Monday to Friday.

BACK TO HOMEPAGE
GRAPHIC DESIGN ENQUIRY

Most design projects at Yellowball are typically more than £500 and our agency-wide hourly rate is £145 plus VAT.

We’re probably not a good strategic fit for this project but you could try the freelancer networks at Fivver.com or upwork.com.

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PPC ENQUIRY

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PPC ENQUIRY

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PPC ENQUIRY

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PPC ENQUIRY

How soon are you looking to kick off this project?

PPC ENQUIRY

What budget guidance are you working on this project?

PPC ENQUIRY

What budget guidance are you working on this project?

THANK YOU

Thank you for getting in touch with Yellowball!

We’ve received everything and one of our team will be in touch very soon with the next steps. If your enquiry is urgent, you can call us on 020 8064 1832 – we’re open 9am – 6pm Monday to Friday.

BACK TO HOMEPAGE
YELLOWBALL LITE

Unfortunately, you don’t qualify for a bespoke project, but there is good news!

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Image Of Network Cable Used By Host Server Providers
Mar 2022
11 MIN READ

Why Migrating Hosts for Your WordPress Site Could Be Your Best Move

In the beginning, website hosting services were a niche offering… and then, the internet exploded. Now, the number of web hosting services is in the hundreds of thousands, each promising better client features than the next. So where should you be hosting your WordPress website? And what should you do if you need to migrate your website to a new host?  Here’s why migrating your WordPress website to a new host may be the best strategic move for your organisation’s online presence. Who is WordPress? Founded in 2003 as a blogging platform

ncedo vilakazi

small businesses
Oct 2021
14 MIN READ

Small business marketing essentials: Getting the basics right

Every business needs a solid marketing strategy, especially when you don’t have access to the resources and budget that bigger organisations tend to have. Fortunately, there’s no reason why a smaller budget should hold your business back – these days, success is all about marketing strategically and intelligently rather than simply having the biggest billboard or the most expensive prime time ad slot. To make your marketing work for your business, it’s essential to get to grips with the fundamentals, which is why our marketing team

craig johnston

wordpress
Oct 2021
13 MIN READ

Is WordPress a good CMS for my business?

If you are running a business and want a solid online presence, you’ve probably heard of WordPress, along with competitors like Drupal and Wix. Choosing the right content management system (CMS) for your business website is a critical decision because it will determine how your website works, how it is managed on an everyday basis, its security, how easy it is to modify, and much more. We’ve developed a useful guide to the WordPress CMS to help guide this decision, showing the features, pros and cons of this market-leading CMS. What is Wor

craig johnston

Oct 2021
12 MIN READ

Do I Need a Custom Website Design?

Most businesses today realise that having a website is a basic business need, especially with consumers increasingly using the internet for everything from researching their next holiday, getting design inspiration for their home’s interior, and online shopping. The next step is deciding whether you want a custom website design or to use a template design – and that can be a slightly more difficult decision, especially when your expertise isn’t digital marketing. So, here’s some insight into the pros and cons of each option, what to co

craig johnston

online business
Sep 2021
13 MIN READ

Running an online business from home

If you are considering running a business from home, you’re not alone! The events of 2020 were a catalyst for many people when it comes to working. With the onset of remote working, businesses unable to run, and other challenges, running your own business became a much more viable and popular solution than it had been in past years. To help you out, we’ve put together a quick guide on running an online business from home, including the legalities and some tips on how an expertly designed website can help your business succeed. Defining you

craig johnston

Sep 2021
1 MIN READ

Yellowball scoops another dotCOMM Award

Yellowball has been announced as a Gold 2021 Winner in the dotCOMM Awards 'Best Website Redesign' category for our new website for Comedy Carnival, which went live in 2021. Comedy Carnival are one of London's leading standup comedy clubs. With a consummate reputation as a brilliant night out, their comedians are always hilarious, sometimes outrageous, but always seriously funny.Yellowball's design and engineering team partnered with Comedy Carnival to entirely redesign and rethink their website from the ground up, including integrating the

owen hunnam

website design
Aug 2021
11 MIN READ

What Makes a Good Website? | 8 Web Design Principles

Just 30 years ago this year, British physicist Tim Berners-Lee published the world’s first website. Since then, this has grown to 1.88 billion websites around the globe. But as an internet user, you’ve likely noticed that there are plenty of websites that are frustrating to use, unattractive to look at, or full of errors. As a business owner, you really don’t want one of these websites to represent your brand – after all, it’s hard enough to compete with hundreds of similar businesses online and even harder to get target customers to

craig johnston

website redesign
Aug 2021
8 MIN READ

Planning a Website Redesign? Follow These 7 Steps

Just like a physical store or office space, remodelling and updating your website is an important part of keeping your business an up-to-date and appealing space. However, there’s much more to a website redesign than a fresh, new look. By rebuilding the site from the ground up, the redesign process upgrades your website for improved functionality, better content quality, and faster performance, creating the best possible user experience and customer journey – and becoming the foundation of successful digital marketing strategies. What is a

craig johnston

parallex effect
Aug 2021
12 MIN READ

Parallax Effect When Scrolling on a Website | 10 Examples

Website design is an area that’s creative and constantly evolving, bringing new and interesting ways to showcase a business online. In 2011, parallax scrolling was an emerging design trend, but by 2021, it’s become a well-established and popular way to enhance the visual impact of a website. Here’s some insight into how the parallax scrolling effect works and some stand-out examples of this visually engaging graphic design technique. What is the Parallax Scrolling Effect? This is when the website background images move at a slower pace

craig johnston

website security
Aug 2021
15 MIN READ

How to Secure a Website | Top 7 Tips

A website gives your business a valuable online presence – unfortunately, this visibility not only attracts clients and customers, but it can also attract cybercriminals. If you have a website for your business, it’s important to ensure its properly secured against. Security breach to keep your records and data safe, securing your business and your reputation. Are small business websites safer from security breaches? The reality is that smaller business websites are very appealing targets for cybercriminals. Attacking a large corporation

craig johnston

digital marketing strategy
Aug 2021
15 MIN READ

How to Market Your Business in Today’s Digital World

No matter how useful your services, how innovative your product, or how unique your business is, it’s not going to succeed unless you have one thing: happy customers. Like every industry, marketing and advertising constantly changes and evolves, from newspaper and radio ads to TV ads and billboards. Today, marketing is digital. And as with all things digital, the options are endless – to the point of becoming overwhelming. Here’s how to evolve your marketing strategy for a digital world, cutting through the flash and fervour to talk about

craig johnston

one page website
Aug 2021
9 MIN READ

Considering a One-Page Website? Here are the Pros & Cons

One of the most recent trends in the web design industry is a one-page website. In this design, rather than having different pages for different products and services, visitors can see everything they need to know about your brand and business on, well, one page. It’s a simple and elegant solution that’s understandably appealing to many small business owners, but it’s important to understand both the advantages and disadvantages of this web design option before you take the plunge. That way, you’ll be able to choose the option that work

craig johnston

Feb 2020
1 MIN READ

Website Scoping Part 3: Pitfalls in design & development

To recap we’ve now explored how to prep both teams for the scoping project and also covered the main structure of how to scope a website. Before we move on to using a SoW during the project we just wanted to pump the brakes slightly.As we’ve mentioned before, we can’t just focus on the development side of life so running with that piece of advice we’ve split this article into design and development. We’re going to be looking at some of the larger items that you will want to cover in your scope and also some common pitfalls to look

simon ensor

Jan 2020
1 MIN READ

Website Scoping Part 2: Creating the Scope of Work

Welcome to part 2 of our website scoping series. We previously looked at some of the benefits of scoping a website project and how to prepare teams for what could quite easily be considered a project before the project!Now that we understand why we are scoping the website I suppose we better get on with it. In this article we will be tackling the main bulk of ‘how to scope a website project’. We’ll be covering the following main points:Non-development items Preparing information Project objectives Sitemaps, user flows &

simon ensor

whiteboard planning
Jan 2020
1 MIN READ

Website Scoping Part 1: Preparing to Start

It’s a wonder how there are so many digital agencies. Yes, it’s a service that isn’t sector specific and as such the demand is high. But it’s not an easy sell. A lot of businesses and individuals have had bad experiences with SEO agencies and just about everyone knows/has experienced a nightmare website project.The designing and building of websites has become somewhat of a natural lifecycle. It’s something that we all have to do (some of us more than others), so let’s look at how and why scoping a website project can prevent th

simon ensor

Apple ipad screenshot
Jan 2020
2 MIN READ

Is Apple’s website still the ‘Standard’

This will resonate with anybody who has been involved in website design over the past decade.If I had a pound for every time someone had used the Apple website as their favourite website example….I still wouldn’t be able to afford a pair of Nuraphone headphones. I suppose I’m not taking into account inflation or interest.Regardless, the Apple website has been the default answer for longer than I care to remember. Most clients nowadays are even aware of it being the most stereotypical answer. It’s hard to argue with. For a decade

simon ensor

speed
Nov 2019
3 MIN READ

Badge Of Shame – Google and Speed

Google is a speed demon. Ever since the beginning of Chrome, Google has placed importance on how fast websites load, seeing it as a fundamental component in user experience. Since then, speed has become a key ranking factor for the search engine giant.And its impact is considerable. Over a decade ago, Amazon concluded that its sales would decrease by 1% for every 100ms delay in response time on their site – that amounted to a cool $245 million over the course of a year. Clearly this sum would be in the billions today! The world has only g

will stolton

WP Google Site Kit
Nov 2019
4 MIN READ

Google Site Kit Plugin for WordPress

After spending a large portion of 2019 in its developer preview (beta) stage, Google has now officially released their own Wordpress plugin. Google are touting this as a single dashboard for Site Owners with the added benefit of insights ‘directly’ from the Big G. We can see how this is an attractive proposition to a lot of people, both site owners and agencies alike.It’s a testament to the global demand for Wordpress as a CMS that Google have developed their own plugin specifically for WP. The Content Management System supposedly pow

lizzie ayton

Sep 2019
14 MIN READ

Website Migration SEO Checklist | Site Migration Guide

For companies looking to revitalise their brand, a new website has many benefits. However, relaunching or ‘migrating’ a website will always have some form of impact on search engine rankings. In this article, we will advise on site migration best practice. This will hopefully help organisations create a foolproof website migration SEO checklist. What is a website migration? The term ‘website migration’ encompasses any large-scale changes that may influence SEO performance. Examples include:Changes to design, site structure, an

alex chenery howes

Check list
Sep 2019
5 MIN READ

E-Commerce Site Build Check List

On 3rd of September 2019, our Head of Design and Managing Director held a talk at AutumnFair 2019 in regards to “Building an E-Commerce Website that Works for You and Your Customers”. Having had such a positive response from those at the talk, we thought we’d transcribe the talk to share with the world. Without further adieu, here’s a number of useful tips for e-commerce sites, from improving an existing site, all the way through to designing and building a website bespoke, from scratch.  The process of developing an e-commerce we

lizzie ayton

aliasing header
Sep 2019
3 MIN READ

Fixing Font Rendering Inconsistencies Across Browsers

Have you ever designed an interface or website and spent hours selecting the perfect font for your UI to find that as soon as your XD or Sketch designs are developed into a coded website, your ever so carefully selected font now looks a lot different on a web browser? Often the main issue as web designers we find is the font increases in weight. This can be a very frustrating realisation and can result in a website that you’re not completely happy with or more time spent finding a compatible font. Why do fonts render differently inside a bro

admin

Scales
Aug 2019
9 MIN READ

Pros and Cons of Shopify

Setting foot into the world of opening your own Shopify shop is an exciting time for any new entrepreneur. However, it’s important to make sure that it’s the right thing for you and that you have all of the facts and information before diving into your new business venture. So without further adieu, let’s get down to brass tacks. Pros Usability Shopify’s ease of use for businesses and consumers alike makes it an attractive solution to an often complicated problem - eCommerce. When setting up an online store the more that can be autom

alice logan

photographer
Aug 2019
1 MIN READ

Image File Types – Explained

A picture’s a picture, right? Not when it comes to web design and SEO. Believe it or not, image optimisation has a dramatic effect on your website’s SEO. So dramatic, in fact that we wrote an entire blog on it! Each file type has its own benefits, drawbacks and have their purpose. So, what’s the difference between PNG and JPEG? GIF and SVG? A Picture’s worth a thousand words (or 1,091)... Before we dive into the ins and outs of image file types, we’ve created this handy infographic for you to download, share with co-workers or frien

lizzie ayton

Aug 2019
3 MIN READ

The 8 Elements of Visual Hierarchy

Visual Hierarchy (VH) is the design principle that outlines the order in which a user of any given website interacts with and processes information on a page. By manipulating elements of a website to have a clearer hierarchy and designing a site effectively around this principle, designers can influence the importance that users perceive information across the website to have. You can guide your user’s eyes around through your website, focusing on CTAs and integral pieces of information. The 8 elements of Visual Hierarchy are:Positioni

lizzie ayton

Cookies gif
Jul 2019
5 MIN READ

Cookies and the Consent Banner

What are Cookies? What exactly are cookies and when we’re accepting them, what are we signing up for? There are a few different types of Cookie, but they primarily fall under the umbrella of being key-value data that is stored by your browser which is then sent back to the web server. They carry your information from one web session to another and saves a server from having to deal with huge amounts of data storage whilst building a profile on your browsing habits. This might sound very Orwellian but if you’ve ever logged into a website su

lizzie ayton

Image crop
Jul 2019
16 MIN READ

Web Image Optimisation for SEO

What is Image Optimisation? Image optimisation is the process of adjusting aspects of the imagery that is used across your website. It helps you achieve the perfect balance between quality and readability for humans and robots alike and is a key part of SEO. Factors such as the file size of your image, the file type (JPEG, GIF, PNG) and even the thumbnails in your site can all have an effect on the load speed of your website, and therefore your SERPs (search engine results pages) rankings. So, what does optimising your imagery entail? Let’s

lizzie ayton

Cursor Animation
Jul 2019
7 MIN READ

Should I Be Using Custom Cursors?

No, you haven’t hit your head and ended up back in 2007. Custom cursors are back like they never left and they’re the latest accoutrement to website UI/UX worldwide. These aren’t the gimmicky space invaders and sparkling unicorns of yester-year. The latest generation of custom cursors are sleek, sexy and designed with the user in mind… for the most part.  Are they worth it?  As with everything, it’s not necessarily the product - it’s how it’s made. Similar to the iPhone/Android debate, whilst some people love the physical desi

lizzie ayton

Jun 2019
2 MIN READ

What are Microinteractions and Why Does My Site Need Them?

Microinteractions are often overlooked features when you’re busy designing and building a website. When searching for “Key factors to consider when building a website”, none of the searches returned results on the first page of the SERPs even mentioned Microinteractions. This is despite the fact that they’re one of the key pieces of functionality. They provide useful feedback to users when they interact with (and become initially involved with) your business online.  What are Microinteractions?  Microinteractions (MIs) are small, in

lizzie ayton

Mobile
Jun 2019
2 MIN READ

Google’s latest mobile-first updates

The shift towards mobile-first internet browsing has taken another step forward with two recent updates from Google. The first being a change in the way Google search results are displayed on mobile devices, and the second being that as of July 1st 2019, Google will begin mobile-first indexing for new websites.Here at Yellowball, we pride ourselves on bringing you the latest developments in the world of internet search. Read on for our rundown of what the latest Google updates mean for you and your website. Changes to mobile SERPs Google

todd bishop

Feb 2019
4 MIN READ

WE’RE HIRING – Junior designer

We are looking for a talented Junior Designer with passion, ambition and drive to join our fast growing digital marketing agency. As a Junior Designer, you will be responsible for the design and artwork of digital and print-based collateral supporting our expanding design and marketing teams.Who are we?Yellowball is a digital marketing agency specialising in website design, search engine optimisation and graphic design. We work with businesses who are committed to their digital marketing and our clients range from funded scale-ups t

simon ensor

Jan 2019
10 MIN READ

Common Pitfalls When Designing a Website

Designing a new website can be an incredibly exciting time for a business. All those ideas that have been discussed internally since the last site went live, grand plans for global domination, a new lease of life for the marketing team. Opportunity awaits!It does not matter whether you are using an external web design agency, an internal team or are designing the website yourself. Nor does it matter if you are designing your website on Adobe XD ready to be given to developers, or are utilising more templated drag and drop editors, to help y

simon ensor

Gutenberg Editor
Jan 2019
6 MIN READ

WordPress 5.0 Update, The Gutenberg Editor and SEO: The lowdown

Some of you will be tearing your hair out because of Wordpress 5.0 and Gutenberg.Some of you will be waiting until it is more stable.Some of you will have no idea what we are talking about.As an intro, on 6th December 2018 (i.e last month at the time of writing), Wordpress released its biggest update ever: Wordpress 5.0. The main news in this update is the Gutenberg Editor, a supposedly much more fluid and easier to use main editor within the Wordpress Content Management System. So what’s the big deal? Well, whilst the general c

lizzie ayton

Man on mobile phone
Jan 2019
8 MIN READ

The Benefits of Mobile Design in 2019

Preaching the value of mobile has been the rhetoric since internet usage on mobile phones overtook that of desktops back in 2016. Web design agencies and clients alike have adopted responsive design, some are even designing their sites as ‘mobile-first’ to satisfy the change in device usage amongst their target audience. As such, we don’t think you will need convincing that incorporating mobile friendly designs are a good idea, the facts leave very little room for argument. What we want to do is to highlight the difference between respons

lizzie ayton

Website options
Dec 2018
13 MIN READ

You want a new website. What are your options?

You want a new website. What are your options? We’re not in 1998 anymore. The internet is no longer in its infancy, and most of us use the internet on a daily basis. We’re not here to persuade you that websites are critical components of a successful business, you probably know that already. Yes, there are businesses that don't need a website, but their numbers are decreasing on a daily basis.Google is the Yellow Pages for the modern consumer to help them find anything and everything – a new cafe to have brunch, how a giraffe cleans

simon ensor

UX/UI Illustration
Nov 2018
6 MIN READ

What is the difference between UX and UI?

UX and UI are both terms that are bandied around a lot, but there is often confusion as to what the difference is. There are important differences between the two, but they are becoming increasingly inter-mingled, as it is very tricky to have one without the other. This guide will outline the key differences and some of the history and theory of UX and UI design. The Basics UI (USER INTERFACE) UI, or User Interface, is the surface look of a website and UI designers aim to maximise the usability and efficiency of a website. They will take int

lizzie ayton

SERP
Apr 2018
1 MIN READ

What Google’s infinite scrolling on mobile means for you

If you’ve used Google on your mobile in the past week or so, you may have noticed that something isn’t quite right. The ads, images and rich snippets are all where you’d expect them to be, but pay attention and you’ll realise that you can no longer go to page 2, 3, etc. Instead, we now have a “More results” button. When clicked, a new page is loaded directly beneath your current place in the SERP with nothing to differentiate the fact you’re on page two.This pagination-free mobile format has been tested a few times before, inc

same begley

Jan 2018
7 MIN READ

Why Web Design is Critical for SEO

When you hear people talk about search engine optimisation you are most likely going to hear them talk about content and links. It’s no surprise considering that Google themselves have said that content and links are two of the three most important ranking factors (Rankbrain being the third). However, whilst these three may well garner the most attention, you are also likely to hear that there are ‘over 200 factors’ that influence a website’s ability to rank in the SERPs. These can range from title tags to preparing for Google’s upcom

simon ensor

Dec 2017
15 MIN READ

Adobe Battles Young Pretenders

For years now Adobe has led the way in web design with its Photoshop software. Some designers also use Illustrator or even InDesign to create design prototypes. Photoshop was originally created by the Knoll brothers as primarily an image editing software in the 1980’s but in today's digitally led market Photoshop had been adopted by web designers worldwide as a preferred platform to create beautiful website designs. However, in recent years other softwares have emerged, trying to take over the throne that Photoshop has long held.We have e

lizzie ayton

Aug 2017
10 MIN READ

Quick tips on how to improve website conversions

What does website conversion mean? I am sure you have heard the phrase ‘website conversion rate’ being bounced around the office or at networking events, but what does it actually mean? Essentially it is the measure of how good your website is at getting your users to do what you want them to. Whether that be get in touch, request a brochure or buy your products.Having a good conversion rate should be the top priority for any website; after all if you are going to invest time, money and resources into a site then you want it to deliver

lizzie ayton

Aug 2017
2 MIN READ

5 reasons why you should put content first

Content first design. It’s pretty much what it says on the tin. Creating your website’s main messaging and content before starting the design process.As designers we can completely understand the urge to charge ahead and kick start the design process. The content stage can often be far more time consuming and complex than you might initially think and usually requires the most investment from your end. When you have just signed off to start a website design project, to hold off on seeing the actual designs seems deflating after the init

lizzie ayton

UI Wireframe
Jul 2017
3 MIN READ

Tips for an inclusive design: accessibility in UI

As web interfaces continue to evolve, it is becoming increasingly important not to get distracted from the main purpose of a site: to deliver a message. In order for this message to successfully reach your audience, the website needs to be easy to use - intuitive, with good information architecture and (preferably) beautiful.As the web has evolved, it has become an alternative world - a new “dimension” where we while away hours upon hours. Crucially, the web is all-inclusive and accessible. Therefore one factor we must not forget when i

lizzie ayton

DSLR
Jul 2017
1 MIN READ

How photos can make or break your website

A beautifully designed website with well-constructed copy will be undermined if the accompanying imagery is not high quality. Impressive imagery will engage the user, instigating authenticity and professionalism.Furthermore, studies show that visuals are not only processed 60,000 times faster than text by the brain but they also transmit significantly more information. Therefore, the right imagery improves the user experience, allowing visitors to navigate your site with ease and enjoyment. As a result, they are less likely to become frustr

lizzie ayton

Responsive code
Jun 2017
7 MIN READ

The Pros and Cons of Mobile First Design

You don’t have to be an expert in digital marketing to know that mobile has been gaining significant territory over the last few years. If you want to stay ahead of the game, you need to understand the importance of a sound digital strategy to the overall success of your business. At the heart of this sits your website.Ensuring that your website is optimised for mobile is a given but what about designing for mobile first? In other words, you design your website first and foremost for mobile devices, with desktop designs comprising the sec

lizzie ayton

Minimalist header
May 2017
2 MIN READ

Is Minimal Better?

Minimalist design is everywhere. As a trend, it has been around for a long time with varying levels of popularity. While there are plenty of examples of early minimalism, its current form dates from the post-war era especially, such as Architect Ludwig Mies van der Rohe’s infamous “Less is more” quote. It is characterised by a complete focus on what is valuable and essential to the user, minimising or stripping away any unnecessary distractions.In a society where our senses are increasingly overstimulated, minimalism is a movement wit

lizzie ayton

Strong camera brands
Apr 2017
3 MIN READ

Recognising the importance of a strong brand

Branding is one of the most fundamental aspects of your business to get right. It is the appearance of your business, it is your reputation and it is the beating heart of your organisation. Yet so many companies fall short of seeing the importance of a strong brand, or how to go about creating one. ‘Branding’ is a word that’s thrown about a lot, but what does it actually mean and what does it encompass?Essentially, a brand is people’s perception of a company, from their customer service and reputation to their logo and much, much mo

lizzie ayton

Linkedin company page
Feb 2017
9 MIN READ

LinkedIn’s New (Bug Filled) Functionality – Part Two

LinkedIn’s recent roll out of a new desktop design is not just limited to a facelift. They have also introduced additional functionality for their users, including an updated search function and real-time messaging. Without any inside knowledge and as pure speculation, we reckon that LinkedIn have been looking at Mr Zuckerberg’s social network with envy over the past decade. Unable to innovate (probably because they are playing catch up), they have decided that plagiarism is an adequate substitute. As mentioned in our previous post  on Li

simon ensor

New linkedin design format
Jan 2017
5 MIN READ

LinkedIn have finally updated their design – Part One

It’s been a long time coming, but on 19th January 2017 LinkedIn has finally rolled out the most significant change to their platform’s design for desktops and laptops since the business started. The overwhelming initial reactions across the web have been: “well it’s about time!”. Let’s face it, LinkedIn have been in need of a design revamp for a number of years now so whilst it is encouraging to see a social media platform revamp their look it has been long overdue.Up until now, LinkedIn seem to have relied upon their focus on b

simon ensor

Jan 2017
6 MIN READ

The One Necessity for 2017

2017 is here and with it comes new revelations in the use of mobile devices. Well, not really new revelations. Far from it actually. Simply put, this article should not come as a surprise.If your website is already mobile optimised and your search strategy is taking mobile seriously then you can probably stop reading now. If on the off chance you are reading this without a mobile optimised site or don't believe the hype then we highly recommend you carry on reading.Ever since the first iPhone made this technology widely accessible, so

simon ensor

Jan 2017
4 MIN READ

We’re Hiring – Designer

We’re looking for a seriously talented Designer to join Yellowball, our fast-growing marketing agency to get stuck into a variety of exciting live projects. As an Integrated Designer you will be undertaking the design and artwork of digital and print based collateral as well as website design. As a Yellowball designer you will be working on a variety of projects so adaptability is key! Who are we? Yellowball is an award-winning creative agency working with clients ranging from start ups through to larger blue chips across London, the UK and

simon ensor

trello mock up
Jan 2017
7 MIN READ

Big changes at Trello

At Yellowball we are avid users of both Trello and Atlassian's JIRA to plan, track and collaborate on design projects, content marketing and much more. We have loved spreading the word about these systems, helping many of our clients make the transition to these cloud based project management platforms. It is therefore big news for us, and many marketing and design agencies globally, that Atlassian have announced their acquisition of Trello this week. Reportedly paying $360 million in cash with shares and options bringing the total to a hefty

simon ensor

UX:UI mock up
Sep 2016
4 MIN READ

UX Design Part 2 | Information Architecture

Information Architecture (IA) is the method of structuring and organising content. The term is used in a variety of industries but as you might expect we are referring to it in the context of websites. Just like the foundations of a building, information architecture is the essential building blocks of a website. Without it, the rest of the site could fall apart. Despite this, IA can be an underestimated part of the web design process. Furthermore, often it is wrongly based on opinion alone, as opposed to careful research and planning. The aim

lizzie ayton

UX Header image
Jul 2016
6 MIN READ

UX Design Part 1 | Introduction to User Experience

User experience (UX) is used to describe the way a person feels when interacting with a system. In a modern context, the term is most commonly applied with regards to a person’s experience with a website, web application or digital software. The aim of UX is to provide a high level of usability and satisfaction in order to establish an overall refined and exemplary experience for the user.The aim of this blog series is to consider the various factors that play into the broad topic of UX design. In this first post of the series, we will di

lizzie ayton

JIRA kanban board
May 2016
1 MIN READ

Using agile development to improve your web project

Yellowball have successfully planned, designed, developed and launched hundreds of successful web projects in the last few years. This experience has given us a unique insight into the best and most effective ways to manage and oversee the successful delivery of projects for our clients. To achieve this, we deploy a range of project management methodologies for website design and development, depending on the requirements, complexity and time scale of each project. One methodology that is becoming increasingly successful is agile. What is agil

simon ensor

BBC design change
Oct 2015
5 MIN READ

Can You Spot the Difference?

Clearly for followers of English 2003 was a year of triumph at the Rugby World Cup but 2015 held only the disappointment of failing to make it out of the group stages. The images should show a difference between Tom Wood’s palpable disappointment and Martin Johnson’s elation, but unfortunately Martin Johnson’s brutish face is not capable of displaying such joyous emotions. Either way, the rugby result is not the only difference. The design of the BBC website in 2003 is in stark contrast to its present iteration in 2015. There are a whole

lizzie ayton

Social media card design
Oct 2015
2 MIN READ

Social media & smartphones have changed web design forever

The methods by which we display and consume content has changed drastically in the last few years. The use of technology has become an intrinsic part of our daily lives with smartphones taking centre stage as our trusted companions ready to deliver any content that we desire. In fact, Ofcom’s communications market report released on 6th August, states that over two thirds of British adults have a smartphone, 72% have a social media profile and 22% rated themselves above 7 on a scale of 1-10 where 10 represents being ‘completely hooked’ on

simon ensor

emoji collage
Oct 2015
2 MIN READ

An Emoji Speaks a Thousand Words (Part Two)

The humble emoji. They were once formulated through clever usage of punctuation, or as the fantastically named Unicode Consortium (the international gatekeepers for emojis) call it ‘ASCII Character Combinations’. There is a slight difference between emojis and emoticons so if you are pedantic then you can indulge yourself on the rules here but for now emojis are the fun little faces and images that are used to accompany text.Anyway, in the past users of emojis have almost solely been spotty prepubescent teenagers irritating their pare

simon ensor

UX Elephant
May 2015
2 MIN READ

User Experience Fundamentals

How users perceive a website is paramount to its success; does it give them value? Is it easy to use? Is it enjoyable to use? These questions run through their subconscious as they interact with the web. If the answers are positive to these then it is likely that they’ll be converted into a regular user. Here we want to share with you some expert tips to User Experience (UX) driven design.You have probably guessed that User Experience (UX) is essentially how a person feels when interacting with a website, application or piece of software.

lizzie ayton

responsive website mockup
May 2015
8 MIN READ

Should my website be responsive?

The new Google update, dubbed #mobilegeddon has turbocharged conversations around the need to be ‘mobile friendly’. Although we would certainly not argue against the importance of being mobile friendly in order to appear on mobile Google searches (it is very, very important), in actual fact only the top 5-8 results on Google get any meaningful traffic from the search engine.  So if your website does not rank on Google’s mobile search results, do you need to invest in a mobile friendly site?  Let’s weigh up the pros and cons, as well a

simon ensor

Apr 2015
3 MIN READ

Google’s Mobile Update: Too Much Hype?

Like many heavyweight boxing matches of recent times, after much talk and speculation the end result was….well….slightly underwhelming. Google’s wrath did not rain down upon non mobile ready websites causing mayhem and uproar on mobile SERPs. So what has been the initial reaction from the SEO world 48 hours after #mobilegeddon rolled out across the globe, in all languages? Babies and BathwaterThe first thing to mention is that Google themselves have announced that the effect will not be immediate. In Google’s Webmaster Central blog

simon ensor

Ready to start your next project with Yellowball? Let’s get the ball rolling

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Web Design

Award-winning bespoke websites

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SEO

Audits & end-to-end campaigns

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PPC Management

We're an official Google partner

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Design

Experience across every format

Award-winning bespoke websites

Web Design

Award-winning bespoke websites

Yellowball’s expert web design teams have over a decade of experience across every imaginable style, scope and format for brands and businesses of every shape and size. With our extensive web portfolio and 70+ five-star reviews, we’re your perfect web design partner.

Audits & end-to-end campaigns

SEO

Audits & end-to-end campaigns

We’re one of London’s leading SEO agencies. We’ll help you increase visibility, traffic, conversions and sales through best-in-class SEO strategies. Need help growing your traffic and conversions through organic search? Ask about our SEO audits and fully managed campaigns.

We're an official Google partner

PPC Management

We're an official Google partner

As an official Google partner, our PPC team are trusted by clients everywhere to increase revenue, visibility, leads and conversions online by expertly managing and optimising your paid search spend. Whether you have existing campaigns or you’re starting from scratch, we can help.

Experience across every format

Design

Experience across every format

Yellowball’s award-winning team of designers work with passion and razor-sharp commercial focus on and offline across every format for brands and business of every shape and size. From branding and visual identity, to pitch decks, social assets, magazine design and everything in between.

Design

Yellowball’s award-winning team of designers work with passion and razor-sharp commercial focus on and offline across every format for brands and business of every shape and size. From branding and visual identity, to pitch decks, social assets, magazine design and everything in between.






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