Butternut Box came to Yellowball just as their business was starting to boom. With a solid customer base already, Yellowball were brought on to work alongside their other marketing channels to increase the number of organic inbound customers arriving and converting on the site.
Following our initial market and competitor research, it was clear that a full audit of the targeting strategy was required for us to effectively attract and grow Butternut Box’s target audience. Gaining a clear understanding of Butternut’s audience and the company’s USPs was critical in creating a successful content marketing campaign.
Our primary goal for the campaign was to grow Butternut’s organic marketing efforts in line with their performance in alternate channels. As a company who already had a strong output in other areas of marketing, Butternut looked to search engine optimisation to expand their conversion beyond paid channels.