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SEO ENQUIRY

First, we need your contact details…

SEO ENQUIRY

Which SEO services are you interested in?

SEO ENQUIRY

Anything you’d like to share with us at this stage?
A brief, technical scope, supporting documents or anything else?

SEO ENQUIRY

How soon are you looking to kick off this project?

SEO ENQUIRY

What budget guidance are you working on this project?

SEO ENQUIRY

What budget guidance are you working on this project?

THANK YOU

Thank you for getting in touch with Yellowball!

We’ve received everything and one of our team will be in touch very soon with the next steps. If your enquiry is urgent, you can call us on 020 8064 1832 – we’re open 9am – 6pm Monday to Friday.

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YELLOWBALL LITE

Unfortunately, you don’t qualify for a bespoke project, but there is good news!

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WEB DESIGN ENQUIRY

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WEB DESIGN ENQUIRY

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How soon are you looking to kick off this project?

WEB DESIGN ENQUIRY

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THANK YOU

Thank you for getting in touch with Yellowball!

We’ve received everything and one of our team will be in touch very soon with the next steps. If your enquiry is urgent, you can call us on 020 8064 1832 – we’re open 9am – 6pm Monday to Friday.

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YELLOWBALL LITE

The end-to-end delivery of bespoke web project akin to the style and quality of our portfolio typically start from £25,000.

Based on your budget guidance, we’d recommend exploring Yellowball Lite – our flexible WordPress theme that is perfect for small businesses, startups, consultancies and charities. Learn more about Yellowball Lite and speak to one of our specialists on this dedicated site. It’s all the best from Yellowball, now fast, affordable and available anyone, anywhere.

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GRAPHIC DESIGN ENQUIRY

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GRAPHIC DESIGN ENQUIRY

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GRAPHIC DESIGN ENQUIRY

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GRAPHIC DESIGN ENQUIRY

How soon are you looking to kick off this project?

GRAPHIC DESIGN ENQUIRY

What budget guidance are you working to on this project?

THANK YOU

Thank you for getting in touch with Yellowball!

We’ve received everything and one of our team will be in touch very soon with the next steps. If your enquiry is urgent, you can call us on 020 8064 1832 – we’re open 9am – 6pm Monday to Friday.

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GRAPHIC DESIGN ENQUIRY

Most design projects at Yellowball are typically more than £500 and our agency-wide hourly rate is £145 plus VAT.

We’re probably not a good strategic fit for this project but you could try the freelancer networks at Fivver.com or upwork.com.

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PPC ENQUIRY

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PPC ENQUIRY

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PPC ENQUIRY

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PPC ENQUIRY

What budget guidance are you working on this project?

THANK YOU

Thank you for getting in touch with Yellowball!

We’ve received everything and one of our team will be in touch very soon with the next steps. If your enquiry is urgent, you can call us on 020 8064 1832 – we’re open 9am – 6pm Monday to Friday.

BACK TO HOMEPAGE
YELLOWBALL LITE

Unfortunately, you don’t qualify for a bespoke project, but there is good news!

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Mobile Menu
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Award-winning work, focussed on results

Web Design

Faith Ibiza

Web Design

Forj

Web Design

Adara

Web Design

Tomatin

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Goodbox

Targeting

Goodbox, like many other market disruptors, had a conundrum. The search market was full of opportunities for traditional fundraising but not necessarily directly aligned to Goodbox’s technology.

It’s a problem that we have strong experience in solving. SEO doesn’t necessarily increase search demand, instead it capitalises on existing demand. Therefore, it is our job as SEOs to find creative solutions to tap into relevant search volume.

We began by securing dominance in highly specific and relevant search terminology, albeit with lower search volume in comparison to other topics. Following this, we methodically expanded our content and reach into topics that would require the transitioning of the original searcher intent. I.e topics that were slightly less directly relevant, therefore generating a reduced conversion rate, mitigated by a significantly increased search volume. Using this methodology we saw dramatic increases in reach, new users and ultimately conversions.

Multiple Channels

Throughout the campaign we utilised data from alternate marketing channels (including Google Ads) to identify opportunities within the market.

The near instant visibility and data that PPC provides, it was clearly highly relevant in testing conversion rates within specific topics. It provided the SEO team with critical comparison on topics and success, with the ability to scale back any campaigns that were not performing as expected.

Thought Leadership

Physical premises present different market opportunities to, for example, an e-commerce store. Prospects are likely to be searching with location not only as a key variable but also a critical factor in their purchasing decision.

However, we also had to factor in those searching in a wider geographical area or London wide. In turn, our strategy prioritised more localised search for faster profitability with a longer term view of widening our targeting.

A focus on relevant traffic

At Yellowball we have a healthy skepticism with regards to what we deem as ‘vanity metrics’. These included impressions, organic visibility and often organic traffic. These metrics are great leading indicators, though they amount for nought if they do not deliver conversions.

When comparing the campaign’s metrics we can clearly see a larger percentage gain in conversions when compared with traffic and visibility. This is a result of an ever-present focus on attracting the right user that ends in a conversion, rather than inflated vanity metrics that do not have a direct impact on business goals.

This type of traffic consolidation has been highly successful for Goodbox, increasing the quality of leads and delivering much higher efficiency for the SEO investment made thus far.

quote

Working with the design team is not dissimilar to having an in-house team; they are responsive and quick to explore all new briefs that are thrown their way

POLLY GILBERT GOODBOX

INDUSTRY
Charity
DESCRIPTION

Goodbox is on a mission to help charities better connect with donors in an ever increasingly cashless society. With strong market penetration and clients including the V&A, Natural History Museum, The Church of England, Costa Foundation and Asda, their technology is helping to change lives.The technology developed by Goodbox has delivered a 64% increase in donation income to their charity partners. Goodbox are helping a wide variety of charities adapt to a cashless society and are delivering real impact to those that need it most. We love that.

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