Background
Yellowball have partnered closely with Plus Rooms for over three years now, initially redesigning and developing their website, followed by the execution of an end-to-end SEO campaign.
SEO performance has been strong through the third year of the campaign and we have continued to succeed in our efforts to deliver a return on Plus Rooms’ investment in organic search
Building on our good results in the 2nd year of the campaign, we have seen another substantial increase in organic traffic to the website in the 3rd year of the campaign.
Outside of direct traffic, the organic traffic channel is the dominant channel through which new users are obtained and also has the best conversion rate for contact form submissions. This is encouraging as it demonstrates that we are successfully reaching the target market of Plus Rooms through the SEO campaign.
There has been an increase in the rankings of high-volume, competitive keywords for both transactional landing pages and informational pages.
Particularly encouraging is the 55.5% increase in the top 10 rankings.
Subsequently, search visibility has increased with an improvement in visibility and traffic via Google Search for highly relevant keywords.
Importantly, the increase in organic traffic and search visibility has led to an 11.7% increase in contact form submissions in the 3rd year of the campaign.
