We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you agree to our cookie-policy

SEO ENQUIRY

First, we need your contact details…

SEO ENQUIRY

Which SEO services are you interested in?

SEO ENQUIRY

Anything you’d like to share with us at this stage?
A brief, technical scope, supporting documents or anything else?

SEO ENQUIRY

How soon are you looking to kick off this project?

SEO ENQUIRY

What budget guidance are you working on this project?

SEO ENQUIRY

What budget guidance are you working on this project?

THANK YOU

Thank you for getting in touch with Yellowball!

We’ve received everything and one of our team will be in touch very soon with the next steps. If your enquiry is urgent, you can call us on 020 8064 1832 – we’re open 9am – 6pm Monday to Friday.

BACK TO HOMEPAGE
YELLOWBALL LITE

Unfortunately, you don’t qualify for a bespoke project, but there is good news!

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

VISIT YELLOWBALL LITE

Step 1

of 6

WEB DESIGN ENQUIRY

First, we need your contact details…

WEB DESIGN ENQUIRY

Which web design services are you interested in?

WEB DESIGN ENQUIRY

Anything you’d like to share with us at this stage?
A brief, technical scope, supporting documents or anything else?

SEO ENQUIRY

How soon are you looking to kick off this project?

WEB DESIGN ENQUIRY

What budget guidance are you working on this project?

THANK YOU

Thank you for getting in touch with Yellowball!

We’ve received everything and one of our team will be in touch very soon with the next steps. If your enquiry is urgent, you can call us on 020 8064 1832 – we’re open 9am – 6pm Monday to Friday.

BACK TO HOMEPAGE
YELLOWBALL LITE

The end-to-end delivery of bespoke web project akin to the style and quality of our portfolio typically start from £25,000.

Based on your budget guidance, we’d recommend exploring Yellowball Lite – our flexible WordPress theme that is perfect for small businesses, startups, consultancies and charities. Learn more about Yellowball Lite and speak to one of our specialists on this dedicated site. It’s all the best from Yellowball, now fast, affordable and available anyone, anywhere.

VISIT YELLOWBALL LITE

Step 1

of 5

GRAPHIC DESIGN ENQUIRY

First, we need your contact details…

GRAPHIC DESIGN ENQUIRY

Which design services are you interested in?

GRAPHIC DESIGN ENQUIRY

Anything you’d like to share with us at this stage?
A brief, technical scope, supporting documents or anything else?

GRAPHIC DESIGN ENQUIRY

How soon are you looking to kick off this project?

GRAPHIC DESIGN ENQUIRY

What budget guidance are you working to on this project?

THANK YOU

Thank you for getting in touch with Yellowball!

We’ve received everything and one of our team will be in touch very soon with the next steps. If your enquiry is urgent, you can call us on 020 8064 1832 – we’re open 9am – 6pm Monday to Friday.

BACK TO HOMEPAGE
GRAPHIC DESIGN ENQUIRY

Most design projects at Yellowball are typically more than £500 and our agency-wide hourly rate is £145 plus VAT.

We’re probably not a good strategic fit for this project but you could try the freelancer networks at Fivver.com or upwork.com.

Step 1

of 5

PPC ENQUIRY

First, we need your contact details…

PPC ENQUIRY

Which PPC services are you interested in?

PPC ENQUIRY

Anything you’d like to share with us at this stage?
A brief, technical scope, supporting documents or anything else?

PPC ENQUIRY

How soon are you looking to kick off this project?

PPC ENQUIRY

What budget guidance are you working on this project?

PPC ENQUIRY

What budget guidance are you working on this project?

THANK YOU

Thank you for getting in touch with Yellowball!

We’ve received everything and one of our team will be in touch very soon with the next steps. If your enquiry is urgent, you can call us on 020 8064 1832 – we’re open 9am – 6pm Monday to Friday.

BACK TO HOMEPAGE
YELLOWBALL LITE

Unfortunately, you don’t qualify for a bespoke project, but there is good news!

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

VISIT YELLOWBALL LITE

Step 1

of 6

Mobile Menu
Mobile Menu

Award-winning work, focussed on results

Web Design

Faith Ibiza

Web Design

Forj

Web Design

Adara

Web Design

Tomatin

SEE All PROJECTS
Jun 2017
5 MIN READ

How to supercharge your content marketing with data (part two)

simon ensor

In part one of this post, we discussed the importance of refining your content marketing strategy using data and how to go about doing this. We explained how to use analytics, social media and keyword research to ensure that you are choosing the right topics and reaching the right people. The second part will build on this advice, looking at how to more accurately measure your content ROI and the one metric you simply have to be using (hint: it involves conversions).

Time is money

In order to better establish the return on investment you are receiving on your content, you need to be tracking the time put in. This will enable you to assess where your time is being put to good use and where it is being wasted. For example, if you are spending days producing a detailed white paper but it gets next to no engagement then you need to be reevaluating your approach.It is easy to underestimate the time it takes to create content; there is a lot more to the process than just writing copy:
  • Research
  • Emails
  • Proofreading
  • Feedback
  • Amends
  • Image sourcing
  • Optimisation
  • Publishing
  • Marketing
  • Tracking
All of these aspects need to be factored into the time required in order to provide a more accurate picture of your input. When these components are combined with you analytics, you will be in a far better position to determine the ROI you are achieving in your content marketing strategy and can adapt accordingly.

Conversion tracking

We have spoken about measuring the time and resources inputted to the process but what about measuring the output? How can you work out an accurate return? Two words: conversion tracking.If you do not already have event tracking and conversion goals set up in your analytics then you should jump on the bandwagon quick. It’s a simple process that involves writing a small snippet of code to add to certain events (read more about how to do this here). These may include:
  • Clicks to phone number
  • Clicks to email address
  • Contact form submissions
  • Product purchases
  • Brochure requests
The list could go on and this is about deciding which actions count as a conversion for your business. Once the code has been implemented on your website, you can then set up conversion goals in your Google Analytics. With these in place, there are a myriad of tools at your disposal and using the multi-channel funnels section in your Google Analytics (don’t worry, we’ll write a separate blog post on this), you can see whether any of these conversions have come from your content creation. If you can assign a monetary value to each conversion then even better!

Just ask

Never underestimate the potential value of just asking. Reach out to your customers and ask them directly what kind of content they would like to see. Make a note of any questions you get asked by current or potential clients and create a blog post accordingly. Instead of sending a lengthy email, you can send them a link to your blog post; this will make them feel as though you have written it just for them, plus you can use it as a handy resource on your website for other customers. The chances are if one customer has asked the question, others will too.

Conclusion

In short, data is essential for refining your marketing strategy. Too many marketers wile away the hours writing content that is neither relevant nor of interest to their target audience. A whole myriad of data is now so easily available and the majority of it is free. So use it!Pay close attention to the data but do not become too distracted by the numbers. Content creation is an inherently creative process and it is important not to lose this. We mentioned the importance of building ‘human’ relationships in the introduction to part one – don’t sacrifice the story element. Here it is about letting the data guide your strategy, helping you to make data-driven decisions that will allow you to create content that resonates and exhilarates.
BACK TO ALL POSTS

Let's work together

Ready to start your next project? Call, live chat or send us a message today. We're here 9am to 6pm Monday to Friday






    I would like to receive news and information from Yellowball