Crafting and launching your website probably demanded a significant investment of time, effort, and resources. So it’s understandable that the thought of redesigning a website may be concerning.
Before dismissing the idea entirely, have a look at our top 10 signs a website redesign may just be what you need. Is it time to update your website? Let’s find out!
When should you refresh your website?
So how often should a website be replaced or redesigned? Well, industry best practice suggests a website refresh every 2-3 years. This allows for the reevaluation of content, the opportunity to adapt to newer technologies, and a boost in your website’s performance.
These adjustments can keep your site up-to-date and competitive, aligning it with ever-changing user expectations and search engine requirements.
10 Signs That Your Business Needs A Website Redesign
1. Is Your Website Mobile Friendly?
In today’s digital sphere, where the majority of users access websites through their mobile devices, having a mobile-friendly website is extremely important. Not only does it improve user experience, but it also positively impacts search engine rankings, increasing visibility and accessibility.
2. How’s Your High Bounce Rate?
In website analytics, a “bounce” signifies a single-page session within a site. Bounce rate is given as a percentage, and the number of single-page sessions gets divided by the total sessions on your website. A bounce rate exceeding 56% is worth noting, as it could point to user difficulties in navigation, technical glitches, or the presence of low-quality and poorly optimised content from an SEO standpoint on your website.
3. Is Your Website Slow to Load?
The need for speed cannot be overstated. Users expect fast-loading websites, and any delay can lead to your visitors getting impatient and abandoning the site, which will ultimately result in reduced conversion rates and lower search engine rankings.
4. Does Your Website Have Broken Links?
Broken links hinder user experience and damage SEO efforts. Regularly checking for and fixing broken links ensures a smoother navigation experience and improved site credibility.
5. Does Your Website Match Your Brand?
Consistency in branding across all touchpoints is key. If your website no longer aligns with your brand image or message, it might be time for a revamp. Every detail, from the logo to the chosen font, should mirror your brand image, your company’s mission, and the services you offer.
6. Is There Outdated Content On Your Website?
Fresh, relevant content is crucial for engagement and SEO. By ensuring that your content is regularly updated, you can keep visitors coming back, which ultimately gives your search engine rankings a boost.
7. Is Your Website Tricky to Navigate?
When users can navigate your website fairly easily, the overall user experience improves. If users struggle to find what they need quickly, chances are, they’ll probably leave, which impacts bounce rates and overall satisfaction.
8. Is Your Website Design Outdated?
Having an aesthetically pleasing website that’s up-to-date with industry expectations is so important. Many don’t realise that an outdated design can drive potential customers away, so employing regular updates can help to ensure your website remains appealing and functional.
9. Is Making Updates Difficult?
Making basic content or design alterations to your website, such as adding a blog post or modifying a product description, shouldn’t demand website developer expertise. If your site relies on a platform that’s challenging to navigate, it may be time to switch to a new website built on an intuitive, user-friendly content management system.
10. Is Your Website Fully Optimised for SEO?
SEO is crucial for visibility. A well-optimised website increases traffic and improves search engine rankings, benefiting your business. If you’re wondering, “Does a website redesign affect SEO?”, the answer is absolutely – it’s just one of the benefits of website redesign, as it can improve user experience, which indirectly affects SEO. Factors like bounce rate, time on site, and user engagement signal to search engines the quality and relevance of your site’s content.
Time for a website redesign
Regularly going through the list of questions discussed in this article can help to ensure your website remains user-friendly, reflective of your brand, and functionally optimal. At Yellowball, we understand that keeping your website updated helps to boost user experience, strengthens your online presence, and contributes to sustained business growth. Yellowball is a web design and development agency based in London, UK – want us to help you kick off your website redesign project plan? Wondering about the average cost of a website redesign? Contact us today, and discover how we can help you enhance your online presence.