Rosa & Blue are a new direct-to-consumer infant sleepwear brand. Yellowball were appointed to create the brand identify to be used across web, digital campaigns, packaging and clothing labels. Using the refined the concept of a baby mobile for the brand mark provides versatility, leaving the brand room for possible development in the future. We adopted a primarily monochrome, natural palette. This gives the brand the opportunity to select a preferred accent colour across websites and other digital assets. The greys used for the brand have a subtle blue tint and the logo can work using a range of different colours. We then brought this alive across a bespoke designed Shopify ecommerce site.
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