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SEO ENQUIRY

First, we need your contact details…

SEO ENQUIRY

Which SEO services are you interested in?

SEO ENQUIRY

Anything you’d like to share with us at this stage?
A brief, technical scope, supporting documents or anything else?

SEO ENQUIRY

How soon are you looking to kick off this project?

SEO ENQUIRY

What budget guidance are you working on this project?

SEO ENQUIRY

What budget guidance are you working on this project?

THANK YOU

Thank you for getting in touch with Yellowball!

We’ve received everything and one of our team will be in touch very soon with the next steps. If your enquiry is urgent, you can call us on 020 8064 1832 – we’re open 9am – 6pm Monday to Friday.

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YELLOWBALL LITE

Unfortunately, you don’t qualify for a bespoke project, but there is good news!

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VISIT YELLOWBALL LITE

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WEB DESIGN ENQUIRY

First, we need your contact details…

WEB DESIGN ENQUIRY

Which web design services are you interested in?

WEB DESIGN ENQUIRY

Anything you’d like to share with us at this stage?
A brief, technical scope, supporting documents or anything else?

SEO ENQUIRY

How soon are you looking to kick off this project?

WEB DESIGN ENQUIRY

What budget guidance are you working on this project?

THANK YOU

Thank you for getting in touch with Yellowball!

We’ve received everything and one of our team will be in touch very soon with the next steps. If your enquiry is urgent, you can call us on 020 8064 1832 – we’re open 9am – 6pm Monday to Friday.

BACK TO HOMEPAGE
YELLOWBALL LITE

The end-to-end delivery of bespoke web project akin to the style and quality of our portfolio typically start from £25,000.

Based on your budget guidance, we’d recommend exploring Yellowball Lite – our flexible WordPress theme that is perfect for small businesses, startups, consultancies and charities. Learn more about Yellowball Lite and speak to one of our specialists on this dedicated site. It’s all the best from Yellowball, now fast, affordable and available anyone, anywhere.

VISIT YELLOWBALL LITE

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GRAPHIC DESIGN ENQUIRY

First, we need your contact details…

GRAPHIC DESIGN ENQUIRY

Which design services are you interested in?

GRAPHIC DESIGN ENQUIRY

Anything you’d like to share with us at this stage?
A brief, technical scope, supporting documents or anything else?

GRAPHIC DESIGN ENQUIRY

How soon are you looking to kick off this project?

GRAPHIC DESIGN ENQUIRY

What budget guidance are you working to on this project?

THANK YOU

Thank you for getting in touch with Yellowball!

We’ve received everything and one of our team will be in touch very soon with the next steps. If your enquiry is urgent, you can call us on 020 8064 1832 – we’re open 9am – 6pm Monday to Friday.

BACK TO HOMEPAGE
GRAPHIC DESIGN ENQUIRY

Most design projects at Yellowball are typically more than £500 and our agency-wide hourly rate is £145 plus VAT.

We’re probably not a good strategic fit for this project but you could try the freelancer networks at Fivver.com or upwork.com.

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PPC ENQUIRY

First, we need your contact details…

PPC ENQUIRY

Which PPC services are you interested in?

PPC ENQUIRY

Anything you’d like to share with us at this stage?
A brief, technical scope, supporting documents or anything else?

PPC ENQUIRY

How soon are you looking to kick off this project?

PPC ENQUIRY

What budget guidance are you working on this project?

PPC ENQUIRY

What budget guidance are you working on this project?

THANK YOU

Thank you for getting in touch with Yellowball!

We’ve received everything and one of our team will be in touch very soon with the next steps. If your enquiry is urgent, you can call us on 020 8064 1832 – we’re open 9am – 6pm Monday to Friday.

BACK TO HOMEPAGE
YELLOWBALL LITE

Unfortunately, you don’t qualify for a bespoke project, but there is good news!

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

VISIT YELLOWBALL LITE

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GOOGLE ANALYTICS ENQUIRY

First, we need your contact details...

GOOGLE ANALYTICS ENQUIRY

Which Google Analytics services are you interested in?

GOOGLE ANALYTICS ENQUIRY

Anything you'd like to share with us at this stage?

GOOGLE ANALYTICS ENQUIRY

How soon are you looking to kick off this project?

GOOGLE ANALYTICS ENQUIRY

What budget guidance are you working to on this project?

THANK YOU

Thank you for getting in touch with Yellowball!

We’ve received everything and one of our team will be in touch very soon with the next steps. If your enquiry is urgent, you can call us on 020 8064 1832 – we’re open 9am – 6pm Monday to Friday.

BACK TO HOMEPAGE

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Mobile Menu
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Award-winning work, focussed on results

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Link Building.

It is all about providing value

Let’s get the basic concept behind link building out of the way. Intrinsically linked to the now all but defunct PageRank, the practice of link building is based upon the concept that a link pointing from one website to another acts as a vote, an endorsement or a digital doffing of the cap. Hyperlinks create a tangible relationship between websites and Google uses these votes as one of the many factors taken into account when ranking a website. For a purely link metric perspective, the more numerous, high authority and relevant links that a website has pointing to it the more likely it is to rank towards the top of Google. Obviously there are a couple of hundred more factors that go into ranking a website but links are certainly a major topic for SEO campaigns.

Link building practices have changed dramatically over the past decade. Pre 2012 many businesses engaging in SEO focussed on gaining as many backlinks as possible, regardless of the quality or relevance contributing to a search environment that was heavily tarred by linkspam. In early 2012 Google took significant action against this now mainstream world of link spam by releasing their now infamous Penguin Update. The algorithmic update focussed on identifying and penalising websites that engaged in link spam, acting as a significant deterrent for those considering black hat link building tactics.

Our modern age of search engine optimisation is far removed from the days of yesteryear. More and more websites are au faux with link building practices and content distribution platforms get countless requests for solicited content on a daily basis. This increased knowledge around the tactics used by SEOs along with the considerable shadow of an angry Penguin poised and ready to punish any misdemeanours has meant that traditional (legitimate) is getting harder and harder. In fact, many would consider the highest quality link building campaigns to be more akin to PR than SEO. Furthermore, with websites utilising social media and a heavy weighting towards content creation, the concept of link earning is gaining momentum in the SEO world. Link earning should definitely be in an SEOs repertoire and part of the overall SEO strategy but we would still argue that there is space for a high quality link building campaign. They can be incredibly effective and are to an extent more proactive at producing results than link earning.

Want to develop your backlink profile?

Let us create a comprehensive link building strategy that supports your SEO goals and gets you that all important link juice!

White Hat Link Building