We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you agree to our cookie-policy

SEO ENQUIRY

First, we need your contact details…

SEO ENQUIRY

Which SEO services are you interested in?

SEO ENQUIRY

Anything you’d like to share with us at this stage?
A brief, technical scope, supporting documents or anything else?

SEO ENQUIRY

How soon are you looking to kick off this project?

SEO ENQUIRY

What budget guidance are you working on this project?

SEO ENQUIRY

What budget guidance are you working on this project?

THANK YOU

Thank you for getting in touch with Yellowball!

We’ve received everything and one of our team will be in touch very soon with the next steps. If your enquiry is urgent, you can call us on 020 8064 1832 – we’re open 9am – 6pm Monday to Friday.

BACK TO HOMEPAGE
YELLOWBALL LITE

Unfortunately, you don’t qualify for a bespoke project, but there is good news!

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

VISIT YELLOWBALL LITE

Step 1

of 6

WEB DESIGN ENQUIRY

First, we need your contact details…

WEB DESIGN ENQUIRY

Which web design services are you interested in?

WEB DESIGN ENQUIRY

Anything you’d like to share with us at this stage?
A brief, technical scope, supporting documents or anything else?

SEO ENQUIRY

How soon are you looking to kick off this project?

WEB DESIGN ENQUIRY

What budget guidance are you working on this project?

THANK YOU

Thank you for getting in touch with Yellowball!

We’ve received everything and one of our team will be in touch very soon with the next steps. If your enquiry is urgent, you can call us on 020 8064 1832 – we’re open 9am – 6pm Monday to Friday.

BACK TO HOMEPAGE
YELLOWBALL LITE

The end-to-end delivery of bespoke web project akin to the style and quality of our portfolio typically start from £25,000.

Based on your budget guidance, we’d recommend exploring Yellowball Lite – our flexible WordPress theme that is perfect for small businesses, startups, consultancies and charities. Learn more about Yellowball Lite and speak to one of our specialists on this dedicated site. It’s all the best from Yellowball, now fast, affordable and available anyone, anywhere.

VISIT YELLOWBALL LITE

Step 1

of 5

GRAPHIC DESIGN ENQUIRY

First, we need your contact details…

GRAPHIC DESIGN ENQUIRY

Which design services are you interested in?

GRAPHIC DESIGN ENQUIRY

Anything you’d like to share with us at this stage?
A brief, technical scope, supporting documents or anything else?

GRAPHIC DESIGN ENQUIRY

How soon are you looking to kick off this project?

GRAPHIC DESIGN ENQUIRY

What budget guidance are you working to on this project?

THANK YOU

Thank you for getting in touch with Yellowball!

We’ve received everything and one of our team will be in touch very soon with the next steps. If your enquiry is urgent, you can call us on 020 8064 1832 – we’re open 9am – 6pm Monday to Friday.

BACK TO HOMEPAGE
GRAPHIC DESIGN ENQUIRY

Most design projects at Yellowball are typically more than £500 and our agency-wide hourly rate is £145 plus VAT.

We’re probably not a good strategic fit for this project but you could try the freelancer networks at Fivver.com or upwork.com.

Step 1

of 5

PPC ENQUIRY

First, we need your contact details…

PPC ENQUIRY

Which PPC services are you interested in?

PPC ENQUIRY

Anything you’d like to share with us at this stage?
A brief, technical scope, supporting documents or anything else?

PPC ENQUIRY

How soon are you looking to kick off this project?

PPC ENQUIRY

What budget guidance are you working on this project?

PPC ENQUIRY

What budget guidance are you working on this project?

THANK YOU

Thank you for getting in touch with Yellowball!

We’ve received everything and one of our team will be in touch very soon with the next steps. If your enquiry is urgent, you can call us on 020 8064 1832 – we’re open 9am – 6pm Monday to Friday.

BACK TO HOMEPAGE
YELLOWBALL LITE

Unfortunately, you don’t qualify for a bespoke project, but there is good news!

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

VISIT YELLOWBALL LITE

Step 1

of 6

GOOGLE ANALYTICS ENQUIRY

First, we need your contact details...

GOOGLE ANALYTICS ENQUIRY

Which Google Analytics services are you interested in?

GOOGLE ANALYTICS ENQUIRY

Anything you'd like to share with us at this stage?

GOOGLE ANALYTICS ENQUIRY

How soon are you looking to kick off this project?

GOOGLE ANALYTICS ENQUIRY

What budget guidance are you working to on this project?

THANK YOU

Thank you for getting in touch with Yellowball!

We’ve received everything and one of our team will be in touch very soon with the next steps. If your enquiry is urgent, you can call us on 020 8064 1832 – we’re open 9am – 6pm Monday to Friday.

BACK TO HOMEPAGE

Step 1

of 5

Mobile Menu
Mobile Menu

Award-winning work, focussed on results

Yellowball
Web Design

Faith Ibiza

Yellowball
Web Design

Forj

Yellowball
Web Design

Adara

Yellowball
Web Design

Tomatin

SEE All PROJECTS

Above the Fold.

Above the fold is a term that is not confined to the mysterious corners of the SEO world. In fact if you have dealt with any marketer the likelihood is that you will have heard them utter ‘above the fold’. What does it mean? Traditionally it was used to describe the real estate in the top half of a newspaper. Not only is the top half the section that you are most likely to read first, but newspapers also often get folded in order to be displayed to the public so newspapers needed to use their best stories and most engaging content above the fold to make sure they sold more. This real estate was therefore more valuable for both newspapers in regards to putting their best stories above the fold but also for advertisers, hence the term ‘above the fold’.

How is 'above the fold' still relevant in a digital world?

Let’s get one thing straight, printed newspapers are still in circulation. As a result the origins of the saying are still alive and kicking. However, it is a legitimate query. In our digital world it has naturally come to represent the area of a web page that is viewed immediately upon load. i.e when you load a web page, what can you see on your screen without having to scroll down any further? Again, the traditional school of thought was to put all of your best content above the fold but this is rapidly being proved as not only a sure way to ruin a website’s design but also not the best way to deliver content to your users. At this point we could digress into a whole swathe of design related reasons as to why cramming all of your best content above the fold on your homepage is not the best course of action, but let’s leave that to a separate blog post. Suffice to say that smartphones and our natural tendency to scroll has changed the game somewhat. Anyway let’s focus on the SEO specific factors in regards to above the fold content.

How does above the fold content affect SEO?

In 2012 Google brought out their Page Layout Update (also known as the Top Heavy Update after a subsequent additional filter) which looked to tackle the issue of websites with too many adverts above the fold. It also looked at how available your content was and whether the content above the fold could be considered thin. Bear in mind though that this does not mean that you cannot have any ads above the fold and that all of your best content should be displayed immediately to the user. However, what it does mean is that you need to make sure that the user can find the content they desire quickly and that if you have a whole swathe of adverts and pop ups above the fold that detract from the user experience that your search rankings may suffer as a result. It stands to reason in that Google do not want people clicking on a search result only to have a poor initial user experience. Remember, Google make billions of dollars because their search engine is considered by many to be the most useful way of finding content on the web!

Looking to increase you organic search traffic?

At Yellowball, we're experts at running comprehensive SEO campaigns that will take into account everything, including content above and below the fold.

SEO Campaigns