Yellowball.

Broken Links

I’m going to put this very simply: broken links are links through to websites that do not work. Why don’t they work, you ask? They may have once connected to a site which no longer exists. Or they may be linking to the old address of a site which has been moved to a new address. Maybe the URL of a certain page was changed, perhaps the code of the linked site was flawed, or it could be that the link never had the right URL in the first place as it was typed incorrectly. No matter how the link ended up breaking, the point is that it’s broken. Expired. Bust. Kaput. And if you’re a dedicated SEO, it’s your job to bring them back to life and give them a home…

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