Internal Links

Google’s robots traverse the world wide web, reading and indexing webpage to serve to searchers at a later date. In order to move from one webpage to another, or indeed one website to another, they rely on hyperlinks. Links are an important part of the internet’s infrastructure and can have an effect on how a website’s content is crawled, indexed and how it subsequently ranks in the search engine results pages.

Content Optimization

Notice a theme here? Internal links are there to improve your user’s experience on your site and to provide a clear information architecture. If you follow a pillar content model, it’s important that each piece of subsidiary content has clear call to actions to the central content and then on towards a conversion page.

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