We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you agree to our cookie-policy

SEO ENQUIRY

First, we need your contact details…

SEO ENQUIRY

Which SEO services are you interested in?

SEO ENQUIRY

Anything you’d like to share with us at this stage?
A brief, technical scope, supporting documents or anything else?

SEO ENQUIRY

How soon are you looking to kick off this project?

SEO ENQUIRY

What budget guidance are you working on this project?

SEO ENQUIRY

What budget guidance are you working on this project?

THANK YOU

Thank you for getting in touch with Yellowball!

We’ve received everything and one of our team will be in touch very soon with the next steps. If your enquiry is urgent, you can call us on 020 8064 1832 – we’re open 9am – 6pm Monday to Friday.

BACK TO HOMEPAGE
YELLOWBALL LITE

Unfortunately, you don’t qualify for a bespoke project, but there is good news!

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

VISIT YELLOWBALL LITE

Step 1

of 6

WEB DESIGN ENQUIRY

First, we need your contact details…

WEB DESIGN ENQUIRY

Which web design services are you interested in?

WEB DESIGN ENQUIRY

Anything you’d like to share with us at this stage?
A brief, technical scope, supporting documents or anything else?

SEO ENQUIRY

How soon are you looking to kick off this project?

WEB DESIGN ENQUIRY

What budget guidance are you working on this project?

THANK YOU

Thank you for getting in touch with Yellowball!

We’ve received everything and one of our team will be in touch very soon with the next steps. If your enquiry is urgent, you can call us on 020 8064 1832 – we’re open 9am – 6pm Monday to Friday.

BACK TO HOMEPAGE
YELLOWBALL LITE

The end-to-end delivery of bespoke web project akin to the style and quality of our portfolio typically start from £25,000.

Based on your budget guidance, we’d recommend exploring Yellowball Lite – our flexible WordPress theme that is perfect for small businesses, startups, consultancies and charities. Learn more about Yellowball Lite and speak to one of our specialists on this dedicated site. It’s all the best from Yellowball, now fast, affordable and available anyone, anywhere.

VISIT YELLOWBALL LITE

Step 1

of 5

GRAPHIC DESIGN ENQUIRY

First, we need your contact details…

GRAPHIC DESIGN ENQUIRY

Which design services are you interested in?

GRAPHIC DESIGN ENQUIRY

Anything you’d like to share with us at this stage?
A brief, technical scope, supporting documents or anything else?

GRAPHIC DESIGN ENQUIRY

How soon are you looking to kick off this project?

GRAPHIC DESIGN ENQUIRY

What budget guidance are you working to on this project?

THANK YOU

Thank you for getting in touch with Yellowball!

We’ve received everything and one of our team will be in touch very soon with the next steps. If your enquiry is urgent, you can call us on 020 8064 1832 – we’re open 9am – 6pm Monday to Friday.

BACK TO HOMEPAGE
GRAPHIC DESIGN ENQUIRY

Most design projects at Yellowball are typically more than £500 and our agency-wide hourly rate is £145 plus VAT.

We’re probably not a good strategic fit for this project but you could try the freelancer networks at Fivver.com or upwork.com.

Step 1

of 5

PPC ENQUIRY

First, we need your contact details…

PPC ENQUIRY

Which PPC services are you interested in?

PPC ENQUIRY

Anything you’d like to share with us at this stage?
A brief, technical scope, supporting documents or anything else?

PPC ENQUIRY

How soon are you looking to kick off this project?

PPC ENQUIRY

What budget guidance are you working on this project?

PPC ENQUIRY

What budget guidance are you working on this project?

THANK YOU

Thank you for getting in touch with Yellowball!

We’ve received everything and one of our team will be in touch very soon with the next steps. If your enquiry is urgent, you can call us on 020 8064 1832 – we’re open 9am – 6pm Monday to Friday.

BACK TO HOMEPAGE
YELLOWBALL LITE

Unfortunately, you don’t qualify for a bespoke project, but there is good news!

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

VISIT YELLOWBALL LITE

Step 1

of 6

GOOGLE ANALYTICS ENQUIRY

First, we need your contact details...

GOOGLE ANALYTICS ENQUIRY

Which Google Analytics services are you interested in?

GOOGLE ANALYTICS ENQUIRY

Anything you'd like to share with us at this stage?

GOOGLE ANALYTICS ENQUIRY

How soon are you looking to kick off this project?

GOOGLE ANALYTICS ENQUIRY

What budget guidance are you working to on this project?

THANK YOU

Thank you for getting in touch with Yellowball!

We’ve received everything and one of our team will be in touch very soon with the next steps. If your enquiry is urgent, you can call us on 020 8064 1832 – we’re open 9am – 6pm Monday to Friday.

BACK TO HOMEPAGE

Step 1

of 5

Mobile Menu
Mobile Menu

Award-winning work, focussed on results

Yellowball
Web Design

Faith Ibiza

Yellowball
Web Design

Forj

Yellowball
Web Design

Adara

Yellowball
Web Design

Tomatin

SEE All PROJECTS

Keyword Stuffing.

Keyword stuffing is fairly straightforward – it’s the crowding of keywords on a page via body content, meta tags and alt tags. This black-hat SEO method is used to try and boost the page’s ranking in Google, but it doesn’t really work – in fact it can actually do the opposite.

Back in the day

When Google was first starting out as a search engine, one of the ways it searched for relevant pages for the user was to scan them for instances of a keyword. If you searched ‘blue watch’, for example, then the top result could’ve been a page that contained the words ‘blue watch’ hundreds of times. The text could’ve been as unhelpful as: ‘Sports blue watch perfect for swimming. Excellent blue watch with great battery life. White dial on blue watch. Blue Watch. Blue Watch.’ Not what the user is looking for. Some sneakier web designers even ‘hid’ the keywords on a page by making them the same colour as the background, known as keyword cloaking.

Wisening Up

Ever evolving, Google got wind of this spammy tactic pretty soon. In order to connect users with content that satisfies their search intent, it created new algorithms which favored high-quality, informative content. The most famous of these updates is called Panda. When content isn’t written for a human audience, but is structured with SEO gains in mind, the result is usually a spammy, inaccessible read that doesn’t provide a good solution to the user intent. Google started to punish websites that overused keywords in this way by downgrading their rankings.

Achieving balance

Keywords are still very important for SEOs, helping us to identify topics which users are searching for. And we can use them to show Google what it is that we intended our site pages to respond to. But as the Big G says, ‘Focus on creating useful, information-rich content that uses keywords appropriately and in context.

I know what you’re thinking. What does ‘appropriately’ mean exactly? How can we apply this to our content writing?

Here are some tips on how to use keywords appropriately:

  • Ignore Keywords – focus on creating high-quality content, and don’t think too much about how many times you’ve included particular keywords. It’s likely that keywords will flow naturally into your writing when you’re considering a certain topic, and more people will actually want to read your piece. Google digs that.

 

  • Vary your keywords – Rather than hammering the same keyword throughout a piece of content, use synonyms. Sites like twinword can be used to look for alternatives as well as Thesaurus sites.

 

  • Keep an eye on keyword density – Counting how many times you’ve used a keyword isn’t something we’d necessarily recommend. If you’re writing quality content that someone would enjoy reading, it’s not likely to contain the keywords repeatedly – no one wants to read that. If you want to check whether you’ve inadvertently peppered your content with too many keywords though, you can measure it against Yoast’s keyword density suggestion of 0.5-3%, or up to 3 times per 100 words.

 

Keyword stuffing is a relic from Google’s early days, used to try to boost the ranking of pages. It’s no longer part of any successful SEO campaign. Keywords have their place, but that place is in the backseat. The driver should always be quality – creating websites that people enjoy visiting with content that captures their attention.

White Hat SEO Services

At Yellowball we only run White Hat SEO campaigns. If you want to gain value from SEO long-term, just get in touch!

SEO Campaigns