Use of the no script tag
SEO considerations for no script
As previously mentioned, the no script was an abused aspect of SEO. It was an area in which Black Hat SEOs decided to keyword stuff. In 2014, John Mueller mentioned in a Google+ Hangout that it’s traditionally been an area for spam and that, if people are using it to place content that’s important for the site, the content should really be placed in the body html.
John was fairly ambiguous (using words like ‘probably’ and ‘picky’ as to whether Google completely discounts content in no scripts due to the fact that the user rarely sees the element (like they do for meta keywords). Key takeaways from what John Mueller said were:
- If it’s really important content, then just make sure that it’s visible to the user and is included in more traditional content
- No scripts can be used if necessary from a technical point of view
- Google’s algorithm doesn’t automatically red flag no script content, but due to the amount of spam previously associated with the tag, it will be picky about the content that it indexes
So what are the best practices?
Is it relevant?
With the ambiguity as to whether or not Google actually indexes the no script as well as the potential for cloaking, and the subsequent caution that Google uses in regards to the tag, it’s a very touchy subject. If you’re unsure as to whether or not you should be using a no script or, what content should be contained in the element, we would advise not using it. It was originally used to provide value to users with older browsers but with advancements in browsers and Google’s ability to render certain scripts it’s becoming more and more obsolete.
How to I add no script to a video?
If you are going to implement the tag, the code for a no script is:
document.write (“Facebook advertising”)
<noscript>walk through of Facebook of advertising</noscript>