Use of the no script tag
SEO considerations for no script
As previously mentioned, the no script was an abused aspect of SEO. It was an area in which Black Hat SEOs decided to keyword stuff. In 2014 John Mueller mentioned in a Google+ Hangout that it has traditionally been an area for spam and that if people are using it to place content that is important for the site, that the content should really be placed in the body html. john was fairly ambiguous (using words like ‘probably’ and ‘picky’ as to whether Google completely discounts content in no scripts due to the fact that the user rarely sees the element (like they do for meta keywords). Key takeaways from what John Mueller said:
- If it is really important content then just makes sure that it is visible to the user and is included in more traditional content
- No scripts can be used if necessary from a technical point of view
- Google’s algorithm does not automatically red flag no script content, but due to the amount of spam previously associated with the tag, it will be picky about the content that it indexes
So what are the best practices?
With the ambiguity as to whether Google actually indexes the no script as well as the previous spam and therefore caution that Google uses in regards to the tag, it is a very touchy subject. If you are unsure as to whether you should be using a no script or what content should be contained in the element, we would advise not using it. It was originally used to provide value to users with older browsers but with advancements in browsers and Google’s ability to render certain scripts it is becoming more and more obsolete.
If you are going to implement the tag, the code for a no script is:
document.write (“Facebook advertising”)
<noscript>walk through of Facebook of advertising</noscript>