We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you agree to our cookie-policy

SEO ENQUIRY

First, we need your contact details…

SEO ENQUIRY

Which SEO services are you interested in?

SEO ENQUIRY

Anything you’d like to share with us at this stage?
A brief, technical scope, supporting documents or anything else?

SEO ENQUIRY

How soon are you looking to kick off this project?

SEO ENQUIRY

What budget guidance are you working on this project?

SEO ENQUIRY

What budget guidance are you working on this project?

THANK YOU

Thank you for getting in touch with Yellowball!

We’ve received everything and one of our team will be in touch very soon with the next steps. If your enquiry is urgent, you can call us on 020 8064 1832 – we’re open 9am – 6pm Monday to Friday.

BACK TO HOMEPAGE
YELLOWBALL LITE

Unfortunately, you don’t qualify for a bespoke project, but there is good news!

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

VISIT YELLOWBALL LITE

Step 1

of 6

WEB DESIGN ENQUIRY

First, we need your contact details…

WEB DESIGN ENQUIRY

Which web design services are you interested in?

WEB DESIGN ENQUIRY

Anything you’d like to share with us at this stage?
A brief, technical scope, supporting documents or anything else?

SEO ENQUIRY

How soon are you looking to kick off this project?

WEB DESIGN ENQUIRY

What budget guidance are you working on this project?

THANK YOU

Thank you for getting in touch with Yellowball!

We’ve received everything and one of our team will be in touch very soon with the next steps. If your enquiry is urgent, you can call us on 020 8064 1832 – we’re open 9am – 6pm Monday to Friday.

BACK TO HOMEPAGE
YELLOWBALL LITE

The end-to-end delivery of bespoke web project akin to the style and quality of our portfolio typically start from £25,000.

Based on your budget guidance, we’d recommend exploring Yellowball Lite – our flexible WordPress theme that is perfect for small businesses, startups, consultancies and charities. Learn more about Yellowball Lite and speak to one of our specialists on this dedicated site. It’s all the best from Yellowball, now fast, affordable and available anyone, anywhere.

VISIT YELLOWBALL LITE

Step 1

of 5

GRAPHIC DESIGN ENQUIRY

First, we need your contact details…

GRAPHIC DESIGN ENQUIRY

Which design services are you interested in?

GRAPHIC DESIGN ENQUIRY

Anything you’d like to share with us at this stage?
A brief, technical scope, supporting documents or anything else?

GRAPHIC DESIGN ENQUIRY

How soon are you looking to kick off this project?

GRAPHIC DESIGN ENQUIRY

What budget guidance are you working to on this project?

THANK YOU

Thank you for getting in touch with Yellowball!

We’ve received everything and one of our team will be in touch very soon with the next steps. If your enquiry is urgent, you can call us on 020 8064 1832 – we’re open 9am – 6pm Monday to Friday.

BACK TO HOMEPAGE
GRAPHIC DESIGN ENQUIRY

Most design projects at Yellowball are typically more than £500 and our agency-wide hourly rate is £145 plus VAT.

We’re probably not a good strategic fit for this project but you could try the freelancer networks at Fivver.com or upwork.com.

Step 1

of 5

PPC ENQUIRY

First, we need your contact details…

PPC ENQUIRY

Which PPC services are you interested in?

PPC ENQUIRY

Anything you’d like to share with us at this stage?
A brief, technical scope, supporting documents or anything else?

PPC ENQUIRY

How soon are you looking to kick off this project?

PPC ENQUIRY

What budget guidance are you working on this project?

PPC ENQUIRY

What budget guidance are you working on this project?

THANK YOU

Thank you for getting in touch with Yellowball!

We’ve received everything and one of our team will be in touch very soon with the next steps. If your enquiry is urgent, you can call us on 020 8064 1832 – we’re open 9am – 6pm Monday to Friday.

BACK TO HOMEPAGE
YELLOWBALL LITE

Unfortunately, you don’t qualify for a bespoke project, but there is good news!

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

VISIT YELLOWBALL LITE

Step 1

of 6

GOOGLE ANALYTICS ENQUIRY

First, we need your contact details...

GOOGLE ANALYTICS ENQUIRY

Which Google Analytics services are you interested in?

GOOGLE ANALYTICS ENQUIRY

Anything you'd like to share with us at this stage?

GOOGLE ANALYTICS ENQUIRY

How soon are you looking to kick off this project?

GOOGLE ANALYTICS ENQUIRY

What budget guidance are you working to on this project?

THANK YOU

Thank you for getting in touch with Yellowball!

We’ve received everything and one of our team will be in touch very soon with the next steps. If your enquiry is urgent, you can call us on 020 8064 1832 – we’re open 9am – 6pm Monday to Friday.

BACK TO HOMEPAGE

Step 1

of 5

Mobile Menu
Mobile Menu

Award-winning work, focussed on results

Yellowball
Web Design

Faith Ibiza

Yellowball
Web Design

Forj

Yellowball
Web Design

Adara

Yellowball
Web Design

Tomatin

SEE All PROJECTS

Quality Update.

The second phantom update, two years after the first one was later confirmed as a quality update from Google. It was released in May 2015 and many believed that it was connected to the highly publicised mobile friendly update, but upon analysis from the likes of Glenn Gabe at G-Squared interactive this was quickly discounted from the equation due to the fact that many of the sites that were hit by this update had no mobile compatibility issues.

The update was originally dubbed Phantom 2 due to its unannounced roll out and similarity to the original phantom update in 2013. However, as more data from analysis was gathered and Google confirmed some of the related suspicions, the update also became known as the Quality Update and also Reverse Panda.

What did the Quality Update entail?

The initial analysis pointed towards a Panda like refresh with onsite factors appearing to be the triggers, although Google was quick to establish that this was not connected to a Panda refresh and that a refresh to that particular update was coming soon anyway. Google did eventually confirm with Search Engine Land that there had been a change to their core algorithm in regards to how they factor in quality signals to their rankings. The SEO industry jumped into analysis of what the overriding factors were that contributed to sites losing nearly a quarter of their traffic:

Ads and thin content creating poor user experience

There has been a considerable focus on websites with certain types of reasonably thin content, for example sites such as EHow.com and Answers.com were heavily hit by this update. However, there is a convincing argument that the primary issue was not necessarily the content itself (although if it was of particularly low quality then it would naturally run into problems) but instead the associated structure and user experience. Many of these sites had automated ‘related article’ style options that redirected users to pages of very low quality or had excessive ads displayed to the user. For example, full page ads that appeared as soon as the user visited the page were deemed as a signal for this update. I know that I find them irritating and that it detracts from my user experience!

Poor options for user flow

Many of the sites that were hit also featured areas on the page which had related article links, links which directed their users to pages of even lower quality and little value. Again, this is heavily connected to the user experience and the associated value of the page to each individual user. No doubt user and usage data is a significant contributing factor for raising red flags with this update.

A malicious move by The Knowledge Graph?

There has also been speculation of a potentially malicious move by Google in connection with their Knowledge Graph. Rolled out in 2012 the Knowledge Graph can scrape content from sites to provide instant answers to search queries. Reducing the ranking of sites with information that is being displayed in the Knowledge Graph results will provide more real estate for Google on the first page of SERPs to return a variety of information for these query types. Many will shout about conspiracy theories and we are still unconvinced about this; the fact that many of these sites have articles which offer very little unique information is more likely to be the primary cause for this update.

Considerations

It might get tiring to hear but at least it still rings true. Central to avoiding any penalties associated with Google updates is an ability of the webmaster to ensure that all content on the website provides genuine value to the user and contributes to a great user experience. Unlike Panda or Penguin which require refreshes to see any recovery from loss of rankings, this is a core update which will run in real time.

Whilst Glenn Glabe at G-Squared Interactive claimed that a whole domain can suffer from individual pages with thin content and poor user experience, many other experts believe this to be a page level update affecting only individual pages. Furthermore, it appears that whilst some websites have seen a considerable loss in rankings, this updates does not actively penalise websites for low quality updates like Panda but instead rewards website with awesome content, hence why it is also known as Reverse Panda. Therefore as a by product of websites gaining better rankings, some have to lose out. It is all relative though. Whether an update penalises or rewards, the result it still the same. If you have awesome content and great UX you have a better chance of ranking and vice versa. Matt Cutts and Google as a whole have been harking on about great content for years, so nothing has really changed!

High Quality SEO

At Yellowball we have a commitment to providing the highest quality SEO services possible. Get in touch to find out more.

Search Engine Optimisation Services