We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you agree to our cookie-policy

SEO ENQUIRY

First, we need your contact details…

SEO ENQUIRY

Which SEO services are you interested in?

SEO ENQUIRY

Anything you’d like to share with us at this stage?
A brief, technical scope, supporting documents or anything else?

SEO ENQUIRY

How soon are you looking to kick off this project?

SEO ENQUIRY

What budget guidance are you working on this project?

SEO ENQUIRY

What budget guidance are you working on this project?

THANK YOU

Thank you for getting in touch with Yellowball!

We’ve received everything and one of our team will be in touch very soon with the next steps. If your enquiry is urgent, you can call us on 020 8064 1832 – we’re open 9am – 6pm Monday to Friday.

BACK TO HOMEPAGE
YELLOWBALL LITE

Unfortunately, you don’t qualify for a bespoke project, but there is good news!

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

VISIT YELLOWBALL LITE

Step 1

of 6

WEB DESIGN ENQUIRY

First, we need your contact details…

WEB DESIGN ENQUIRY

Which web design services are you interested in?

WEB DESIGN ENQUIRY

Anything you’d like to share with us at this stage?
A brief, technical scope, supporting documents or anything else?

SEO ENQUIRY

How soon are you looking to kick off this project?

WEB DESIGN ENQUIRY

What budget guidance are you working on this project?

THANK YOU

Thank you for getting in touch with Yellowball!

We’ve received everything and one of our team will be in touch very soon with the next steps. If your enquiry is urgent, you can call us on 020 8064 1832 – we’re open 9am – 6pm Monday to Friday.

BACK TO HOMEPAGE
YELLOWBALL LITE

The end-to-end delivery of bespoke web project akin to the style and quality of our portfolio typically start from £25,000.

Based on your budget guidance, we’d recommend exploring Yellowball Lite – our flexible WordPress theme that is perfect for small businesses, startups, consultancies and charities. Learn more about Yellowball Lite and speak to one of our specialists on this dedicated site. It’s all the best from Yellowball, now fast, affordable and available anyone, anywhere.

VISIT YELLOWBALL LITE

Step 1

of 5

GRAPHIC DESIGN ENQUIRY

First, we need your contact details…

GRAPHIC DESIGN ENQUIRY

Which design services are you interested in?

GRAPHIC DESIGN ENQUIRY

Anything you’d like to share with us at this stage?
A brief, technical scope, supporting documents or anything else?

GRAPHIC DESIGN ENQUIRY

How soon are you looking to kick off this project?

GRAPHIC DESIGN ENQUIRY

What budget guidance are you working to on this project?

THANK YOU

Thank you for getting in touch with Yellowball!

We’ve received everything and one of our team will be in touch very soon with the next steps. If your enquiry is urgent, you can call us on 020 8064 1832 – we’re open 9am – 6pm Monday to Friday.

BACK TO HOMEPAGE
GRAPHIC DESIGN ENQUIRY

Most design projects at Yellowball are typically more than £500 and our agency-wide hourly rate is £145 plus VAT.

We’re probably not a good strategic fit for this project but you could try the freelancer networks at Fivver.com or upwork.com.

Step 1

of 5

PPC ENQUIRY

First, we need your contact details…

PPC ENQUIRY

Which PPC services are you interested in?

PPC ENQUIRY

Anything you’d like to share with us at this stage?
A brief, technical scope, supporting documents or anything else?

PPC ENQUIRY

How soon are you looking to kick off this project?

PPC ENQUIRY

What budget guidance are you working on this project?

PPC ENQUIRY

What budget guidance are you working on this project?

THANK YOU

Thank you for getting in touch with Yellowball!

We’ve received everything and one of our team will be in touch very soon with the next steps. If your enquiry is urgent, you can call us on 020 8064 1832 – we’re open 9am – 6pm Monday to Friday.

BACK TO HOMEPAGE
YELLOWBALL LITE

Unfortunately, you don’t qualify for a bespoke project, but there is good news!

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

VISIT YELLOWBALL LITE

Step 1

of 6

GOOGLE ANALYTICS ENQUIRY

First, we need your contact details...

GOOGLE ANALYTICS ENQUIRY

Which Google Analytics services are you interested in?

GOOGLE ANALYTICS ENQUIRY

Anything you'd like to share with us at this stage?

GOOGLE ANALYTICS ENQUIRY

How soon are you looking to kick off this project?

GOOGLE ANALYTICS ENQUIRY

What budget guidance are you working to on this project?

THANK YOU

Thank you for getting in touch with Yellowball!

We’ve received everything and one of our team will be in touch very soon with the next steps. If your enquiry is urgent, you can call us on 020 8064 1832 – we’re open 9am – 6pm Monday to Friday.

BACK TO HOMEPAGE

Step 1

of 5

Mobile Menu
Mobile Menu

Award-winning work, focussed on results

Yellowball
Web Design

Faith Ibiza

Yellowball
Web Design

Forj

Yellowball
Web Design

Adara

Yellowball
Web Design

Tomatin

SEE All PROJECTS

Snippet.

What is a snippet?

A snippet is a description of a webpage that is displayed below the URL of an organic search result. It shows the user how the page is relevant to their search and highlights the searched keywords within the snippet. Many snippets are taken from the meta description while others are relevant extracts taken directly from the webpage content itself.

Snippets are on of the main pieces of information influencing the user’s decision regarding which result to click on, so it is very important for SEO in catching the attention of searchers and increasing your Click Through Rate (CTR).

Brief History of snippets

Prior to November 2017, the average length of snippets on US desktops was 162 characters with the occasional fluctuation of a character or two, but rarely more. According to online marketing data company SISTRIX, over 90% of all search snippets were 165 characters or less.  

On November 18th  2017 RankRanger reported an increase of average snippet lengths to 177 characters and then a further increase to an average of 180 characters on the 29th. The last and largest increase came the following day with snippet lengths averaging at 222 characters!

This drastic surge in snippet length was unprecedented and also observed by RankRanger in the wider international SERPs too. The UK, for example, saw an average increase of 26 characters from 155 at the start of November to 181 on November 30th.  

What did Google say about it?

Before the increase at the end of November, Google’s guidelines suggested keeping your meta description tag – the main source of search snippets – to between 160 and 180 characters. Now, however, Google has stated that there is no official recommendation for meta description length.

Danny Sullivan, Google’s public search liaison, tweeted that their approach to deciding snippet length will be based on a more “dynamic process” that will increase focus on the content of the page and the user’s query. He did, however, recommend not exceeding 320 characters when writing meta descriptions.

So what did this mean for SEO?

  • More characters meant that snippets could contain more relevant and valuable information – so more real estate to entice users.
  • Simple queries could be answered more easily without the need to click on the link. This could result in lower CTR for simple searches and increased CTR for detailed, complex snippets. Perhaps another attempt by Google to provide instant solutions – see zero results SERPs
  • Longer snippets take up more space on the SERPs. This means users will have to scroll further down to see the same number of results as before the snippet length increase. Thus websites were able to claim larger amount of SERP real estate, subsequently resulting in CTR falling for pages further down the SERPs.

UPDATE - 2018

In a strange turn of events, Google made further changes to search snippet lengths by reducing it in May 2018. However, this reduction was small and average snippet lengths are still higher than they were before the November increase.  

Many in the SEO community were confused and annoyed by this change as they had already re-optimised their meta descriptions in accordance with the previous update. Danny Sullivan came to the defence of Google on Twitter, reiterating, “there is no fixed length for snippets”. This highlights Google’s increased emphasis on quality content and user intent to not only determine a page’s ranking position, but also the characteristics of its snippets.

Looking to increase you organic search traffic?

We're specialists at acquiring traffic and customers from organic search.

SEO