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SEO ENQUIRY

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Thank you for getting in touch with Yellowball!

We’ve received everything and one of our team will be in touch very soon with the next steps. If your enquiry is urgent, you can call us on 020 8064 1832 – we’re open 9am – 6pm Monday to Friday.

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YELLOWBALL LITE

Unfortunately, you don’t qualify for a bespoke project, but there is good news!

Based on your budget guidance, we’d recommend exploring Yellowball Lite – our flexible WordPress theme that is perfect for small businesses.

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YELLOWBALL LITE

The end-to-end delivery of bespoke web project akin to the style and quality of our portfolio typically start from £25,000.

Based on your budget guidance, we’d recommend exploring Yellowball Lite – our flexible WordPress theme that is perfect for small businesses, startups, consultancies and charities. Learn more about Yellowball Lite and speak to one of our specialists on this dedicated site. It’s all the best from Yellowball, now fast, affordable and available anyone, anywhere.

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GRAPHIC DESIGN ENQUIRY

Most design projects at Yellowball are typically more than £500 and our agency-wide hourly rate is £145 plus VAT.

We’re probably not a good strategic fit for this project but you could try the freelancer networks at Fivver.com or upwork.com.

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Thank you for getting in touch with Yellowball!

We’ve received everything and one of our team will be in touch very soon with the next steps. If your enquiry is urgent, you can call us on 020 8064 1832 – we’re open 9am – 6pm Monday to Friday.

BACK TO HOMEPAGE
YELLOWBALL LITE

Unfortunately, you don’t qualify for a bespoke project, but there is good news!

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The UK's leading WordPress agency with 250+ stunning websites live

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Flexible and affordable packages for every business, brand & budget

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Drive growth with expert SEO services from Yellowball. Our proven strategies boost visibility, leads, and conversions. Get a quote today.

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Phantom Updates.

Phantom Update is a term coined by the SEO industry for significant fluctuations in search rankings caused by a Google update that was not officially announced, nor was there any warning given for said update. There have been two major phantom updates, one in May of 2013 and one in May 2015.

Phantom Update #1, May 2013

Numerous websites reported ranking fluctuations starting on 8th May 2013, a couple of weeks before the official roll out of Penguin 2.0. There was no official explanation was given for these fluctuations and experts were unsure as to whether this was a beta style test for Penguin 2.0 or a hybrid of Panda and Penguin. This ambiguity as exactly what this update targeted led to Glenn Gabe naming the apparent update ‘phantom’.

Phantom Update #2, May 2015

Now known as The Quality Update, much like the first phantom update there was significant confusion as to the cause of the associated ranking fluctuations due to its proximity to the much anticipated #mobilegeddon or ‘mobile-friendly’ update.

Both phantom updates have appeared to be far reaching updates, with some well known and high traffic sites suffering losses in traffic of nearly a quarter. Google tends to keep their cards pretty close to their chest when it comes to any update which is understandable considering the manipulative behaviour that has occurred when people attempt to abuse their supposed knowledge of how their algorithm works. Regardless though, Google tend to release tit bits of information in regards to updates whether that be a pre warning (such as in the case of #mobilegeddon) or an announcement of the update’s roll out. With these Phantom updates there was none of this associated information, hence the name, although in the second instance Google did confirm suspicions that it was an update focussed on content quality. In fact, it appears that both updates looked at reducing visibility for low quality content.

The importance of understanding and complying with Google’s quality guidelines.

The Phantom updates of May 2013 and May 2015 left a significant impact on the SEO community. The lack of official explanations and the associated confusion surrounding these updates created challenges for website owners and SEO professionals. The noticeable fluctuations in rankings and the subsequent loss of traffic experienced by well-known and high-traffic sites emphasized the importance of understanding and complying with Google’s quality guidelines. These updates signaled Google’s commitment to rewarding websites that prioritize content quality and user experience, while also cracking down on manipulative practices. As the SEO landscape continues to evolve, website owners and SEO practitioners must stay vigilant and adapt their strategies to align with Google’s algorithmic updates to maintain and improve their search visibility.

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