We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you agree to our cookie-policy

SEO ENQUIRY

First, we need your contact details…

SEO ENQUIRY

Which SEO services are you interested in?

SEO ENQUIRY

Anything you’d like to share with us at this stage?
A brief, technical scope, supporting documents or anything else?

SEO ENQUIRY

How soon are you looking to kick off this project?

SEO ENQUIRY

What budget guidance are you working on this project?

SEO ENQUIRY

What budget guidance are you working on this project?

THANK YOU

Thank you for getting in touch with Yellowball!

We’ve received everything and one of our team will be in touch very soon with the next steps. If your enquiry is urgent, you can call us on 020 8064 1832 – we’re open 9am – 6pm Monday to Friday.

BACK TO HOMEPAGE
YELLOWBALL LITE

Unfortunately, you don’t qualify for a bespoke project, but there is good news!

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

VISIT YELLOWBALL LITE

Step 1

of 6

WEB DESIGN ENQUIRY

First, we need your contact details…

WEB DESIGN ENQUIRY

Which web design services are you interested in?

WEB DESIGN ENQUIRY

Anything you’d like to share with us at this stage?
A brief, technical scope, supporting documents or anything else?

SEO ENQUIRY

How soon are you looking to kick off this project?

WEB DESIGN ENQUIRY

What budget guidance are you working on this project?

THANK YOU

Thank you for getting in touch with Yellowball!

We’ve received everything and one of our team will be in touch very soon with the next steps. If your enquiry is urgent, you can call us on 020 8064 1832 – we’re open 9am – 6pm Monday to Friday.

BACK TO HOMEPAGE
YELLOWBALL LITE

The end-to-end delivery of bespoke web project akin to the style and quality of our portfolio typically start from £25,000.

Based on your budget guidance, we’d recommend exploring Yellowball Lite – our flexible WordPress theme that is perfect for small businesses, startups, consultancies and charities. Learn more about Yellowball Lite and speak to one of our specialists on this dedicated site. It’s all the best from Yellowball, now fast, affordable and available anyone, anywhere.

VISIT YELLOWBALL LITE

Step 1

of 5

GRAPHIC DESIGN ENQUIRY

First, we need your contact details…

GRAPHIC DESIGN ENQUIRY

Which design services are you interested in?

GRAPHIC DESIGN ENQUIRY

Anything you’d like to share with us at this stage?
A brief, technical scope, supporting documents or anything else?

GRAPHIC DESIGN ENQUIRY

How soon are you looking to kick off this project?

GRAPHIC DESIGN ENQUIRY

What budget guidance are you working to on this project?

THANK YOU

Thank you for getting in touch with Yellowball!

We’ve received everything and one of our team will be in touch very soon with the next steps. If your enquiry is urgent, you can call us on 020 8064 1832 – we’re open 9am – 6pm Monday to Friday.

BACK TO HOMEPAGE
GRAPHIC DESIGN ENQUIRY

Most design projects at Yellowball are typically more than £500 and our agency-wide hourly rate is £145 plus VAT.

We’re probably not a good strategic fit for this project but you could try the freelancer networks at Fivver.com or upwork.com.

Step 1

of 5

PPC ENQUIRY

First, we need your contact details…

PPC ENQUIRY

Which PPC services are you interested in?

PPC ENQUIRY

Anything you’d like to share with us at this stage?
A brief, technical scope, supporting documents or anything else?

PPC ENQUIRY

How soon are you looking to kick off this project?

PPC ENQUIRY

What budget guidance are you working on this project?

PPC ENQUIRY

What budget guidance are you working on this project?

THANK YOU

Thank you for getting in touch with Yellowball!

We’ve received everything and one of our team will be in touch very soon with the next steps. If your enquiry is urgent, you can call us on 020 8064 1832 – we’re open 9am – 6pm Monday to Friday.

BACK TO HOMEPAGE
YELLOWBALL LITE

Unfortunately, you don’t qualify for a bespoke project, but there is good news!

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

VISIT YELLOWBALL LITE

Step 1

of 6

Mobile Menu
Mobile Menu

Award-winning work, focussed on results

Web Design

Faith Ibiza

Web Design

Forj

Web Design

Adara

Web Design

Tomatin

SEE All PROJECTS
Oct 2015
5 MIN READ

RankBrain – an A.I addition to Hummingbird

simon ensor

Google have announced (seemingly via Bloomberg) an addition to their Hummingbird search algorithm, called RankBrain. They say that it is a form of AI or machine learning that has been tested in their search algorithm for the past few months to help with answering never before seen queries, with what appears to be very pleasing results. There isn’t a huge amount of information out there on RankBrain and Google are playing their cards very close to their chest, so much so that they have not even commented on the update on their Webmaster Central blog. So here is what we know: RankBrain works in conjunction with Google’s major search algorithm, Hummingbird. Like all the other updates that you may have heard of including #Mobilegeddon and the famous Panda and Penguin, RankBrain is a bolt on to the core search algorithm. However, unlike other updates which require considerable amounts of human interaction and rule setting, RankBrain’s AI creates a much more fluid ecosystem. According to Bloomberg it ‘uses artificial intelligence to embed vast amounts of written language into mathematical entities — called vectors — that the computer can understand.

So what does that actually mean?

Google’s search algorithm has been created by humans according to trends or patterns that those engineers have identified via the data available to them. It is a very complex task and one for the in demand data nerds. The issue is that this leaves a very rigid structure that can only then be truly updated by a human going in and altering the algorithm. It would appear that RankBrain is the official manifestation of what many SEOs believe has been written on the walls for a while now: AI or machine learning that is constantly updating the way in which Google ranks websites according to search results.A major factor behind the release of RankBrain is the way that we search. Google claim that around 15% of our 3 billion searches every day are ones that Google has never seen before. This percentage is lower than the 20/25% of previous years but still equates to nearly half a billion searches a day that Google needs to return the most appropriate result for. RankBrain is supposed to be able to more accurately identify the core meaning, including synonyms and intent, of these new searches and provide better results. In fact the Bloomberg articles states that compared with human judgement (Google engineers), RankBrain was 10% better at returning results to these new queries. It certainly feels as though RankBrain is an addition to the original Hummingbird update and may be a continuation of Google’s ability to return results for the more colloquial voice activated search.

An ever evolving algorithm

Google have said that after their period of testing RankBrain has established itself as the third most important ranking factor, although they neglect to mention which factors take the gold and silver medals. Remember that Google takes into account hundreds of ranking signals, of which RankBrain is now one of them.Danny Sullivan at Search Engine Land ran a couple of tests for RankBrain with mixed results, although he also proclaimed his faith in RankBrain’s ability to improve search results. With an algorithm that is constantly learning we can expect it to become better and better at its role in the search engine algorithm as a whole. As a result, improving Google’s search experience automatically, rather than having to wait for the Google engineers to do their stuff.

Will RankBrain change SEO?

It shouldn’t. The vast majority of Google updates should not change the strategies of White Hat SEO, it is usually only those on the other side of the fence that complain about Google moving the goal posts. Content will continue to be a major focus for search marketers and we do not envisage RankBrain changing this. If anything, RankBrain will place even more focus on a website’s ability to provide high value content and therefore be returned for longer tail search terms.
BACK TO ALL POSTS

Let's work together

Ready to start your next project? Call, live chat or send us a message today. We're here 9am to 6pm Monday to Friday






    I would like to receive news and information from Yellowball