We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you agree to our cookie-policy

SEO ENQUIRY

First, we need your contact details…

SEO ENQUIRY

Which SEO services are you interested in?

SEO ENQUIRY

Anything you’d like to share with us at this stage?
A brief, technical scope, supporting documents or anything else?

SEO ENQUIRY

How soon are you looking to kick off this project?

SEO ENQUIRY

What budget guidance are you working on this project?

SEO ENQUIRY

What budget guidance are you working on this project?

THANK YOU

Thank you for getting in touch with Yellowball!

We’ve received everything and one of our team will be in touch very soon with the next steps. If your enquiry is urgent, you can call us on 020 8064 1832 – we’re open 9am – 6pm Monday to Friday.

BACK TO HOMEPAGE
YELLOWBALL LITE

Unfortunately, you don’t qualify for a bespoke project, but there is good news!

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

VISIT YELLOWBALL LITE

Step 1

of 6

WEB DESIGN ENQUIRY

First, we need your contact details…

WEB DESIGN ENQUIRY

Which web design services are you interested in?

WEB DESIGN ENQUIRY

Anything you’d like to share with us at this stage?
A brief, technical scope, supporting documents or anything else?

SEO ENQUIRY

How soon are you looking to kick off this project?

WEB DESIGN ENQUIRY

What budget guidance are you working on this project?

THANK YOU

Thank you for getting in touch with Yellowball!

We’ve received everything and one of our team will be in touch very soon with the next steps. If your enquiry is urgent, you can call us on 020 8064 1832 – we’re open 9am – 6pm Monday to Friday.

BACK TO HOMEPAGE
YELLOWBALL LITE

The end-to-end delivery of bespoke web project akin to the style and quality of our portfolio typically start from £25,000.

Based on your budget guidance, we’d recommend exploring Yellowball Lite – our flexible WordPress theme that is perfect for small businesses, startups, consultancies and charities. Learn more about Yellowball Lite and speak to one of our specialists on this dedicated site. It’s all the best from Yellowball, now fast, affordable and available anyone, anywhere.

VISIT YELLOWBALL LITE

Step 1

of 5

GRAPHIC DESIGN ENQUIRY

First, we need your contact details…

GRAPHIC DESIGN ENQUIRY

Which design services are you interested in?

GRAPHIC DESIGN ENQUIRY

Anything you’d like to share with us at this stage?
A brief, technical scope, supporting documents or anything else?

GRAPHIC DESIGN ENQUIRY

How soon are you looking to kick off this project?

GRAPHIC DESIGN ENQUIRY

What budget guidance are you working to on this project?

THANK YOU

Thank you for getting in touch with Yellowball!

We’ve received everything and one of our team will be in touch very soon with the next steps. If your enquiry is urgent, you can call us on 020 8064 1832 – we’re open 9am – 6pm Monday to Friday.

BACK TO HOMEPAGE
GRAPHIC DESIGN ENQUIRY

Most design projects at Yellowball are typically more than £500 and our agency-wide hourly rate is £145 plus VAT.

We’re probably not a good strategic fit for this project but you could try the freelancer networks at Fivver.com or upwork.com.

Step 1

of 5

PPC ENQUIRY

First, we need your contact details…

PPC ENQUIRY

Which PPC services are you interested in?

PPC ENQUIRY

Anything you’d like to share with us at this stage?
A brief, technical scope, supporting documents or anything else?

PPC ENQUIRY

How soon are you looking to kick off this project?

PPC ENQUIRY

What budget guidance are you working on this project?

PPC ENQUIRY

What budget guidance are you working on this project?

THANK YOU

Thank you for getting in touch with Yellowball!

We’ve received everything and one of our team will be in touch very soon with the next steps. If your enquiry is urgent, you can call us on 020 8064 1832 – we’re open 9am – 6pm Monday to Friday.

BACK TO HOMEPAGE
YELLOWBALL LITE

Unfortunately, you don’t qualify for a bespoke project, but there is good news!

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

VISIT YELLOWBALL LITE

Step 1

of 6

GOOGLE ANALYTICS ENQUIRY

First, we need your contact details...

GOOGLE ANALYTICS ENQUIRY

Which Google Analytics services are you interested in?

GOOGLE ANALYTICS ENQUIRY

Anything you'd like to share with us at this stage?

GOOGLE ANALYTICS ENQUIRY

How soon are you looking to kick off this project?

GOOGLE ANALYTICS ENQUIRY

What budget guidance are you working to on this project?

THANK YOU

Thank you for getting in touch with Yellowball!

We’ve received everything and one of our team will be in touch very soon with the next steps. If your enquiry is urgent, you can call us on 020 8064 1832 – we’re open 9am – 6pm Monday to Friday.

BACK TO HOMEPAGE

Step 1

of 5

Mobile Menu
Mobile Menu

Award-winning work, focussed on results

Yellowball
Web Design

Faith Ibiza

Yellowball
Web Design

Forj

Yellowball
Web Design

Adara

Yellowball
Web Design

Tomatin

SEE All PROJECTS

Black Hat SEO.

Black Hat SEO is a term used for SEO techniques that are in direct violation of search engine guidelines. Black Hat SEO is also known as spam and utilises completely different tactics to White Hat SEO. Search engines such as Google release regular updates to combat techniques used by Black Hat SEOs as they can reduce the quality of their results and are not reflective of naturally occurring authority and popularity on the web.  These updates actively penalise websites that employ spammy tactics, reducing their search visibility and in some cases removing these websites from their database entirely. We highly advise not to engage with Black Hat SEO because whilst the results may come quicker they are not sustainable and the repercussions can be very significant.

Examples of Black Hat SEO

Black Hat SEO usually incorporates excessive use of a particular aspect such as external anchor text or items that are of little to no use to a real person but instead are created for the sole purpose of manipulating search engine results. For example, keyword stuffing thousands of keywords in the meta keyword section which is invisible to the user, Black Hat SEOs used this so extensively that Google no longer take meta keywords into account. There are too many techniques utilised by spammers to list here but the most often used techniques involve keyword stuffing, duplicate and thin content, scraped content and linkspam.

So why do people us spam as an SEO tactic?

Search engines are in a seemingly never ending battle with spam. Organic or White Hat SEO is an incredibly time intensive job, requiring a skill set that spans content creation, analytical thinking, social media, wider marketing and much more. As such, many choose to try and take short cuts by utilising spam. Generally speaking, Black Hat SEO is cheaper.  Automated scraper bots are used to copy or spin content and for link spam. If done manually it requires a lot less consideration and resources than White Hat SEO and as such can be a real temptation. Furthermore, agencies will often outsource this type of SEO to India where hourly rates are incredibly cheap, further lowering the cost. In addition to this, because these bots can create thousands of links and articles it can produce results in a much shorter timeframe than its organic counterpart. The problem is that these results can be very short lived as search engines are constantly improving in their ability to identify and penalise websites that utilise these spammy tactics.

The real reason why Black Hat is the wrong choice

As above, spam can produce quicker results. But this comes with a couple of very large caveats. Search engines are getting better at preventing these results from occurring in the first place and also heavily penalise websites involved with such practices. As a result, not only are black hat tactics are becoming less and less effective at providing results but the long term chances of search visibility are very slim. Your results may last weeks, months or even span into a year but the search engine algorithm will eventually find you and penalise. This penalisation is the main reason why we are so adamant that you do not engage in these spammy tactics. Let’s look at the potential repercussions of a Black Hat SEO campaign:

Let’s say that the campaign works and you shoot up the SERPs for your target keywords. You are suddenly bombarded with enquiries or product sales, all very positive right? Maybe it is so positive that you need to invest in a larger office premises. The sales from search traffic keep on rolling in so you make a few more hires, invest further in more products or machinery, etc, etc. Your business development team doesn’t need to expand because you have all of these inbound enquiries. You then get penalised and are de-indexed. The sales dry up overnight leaving you with significantly larger overheads or cash tied up in stock with no structure in place to improve sales in the short term. Yep, its squeeky bum time and going bust is a very real threat. All because you started to become reliant on search traffic that was not sustainable. We are not being fear mongers here, this scenario happens all the time and we implore you not to put yourself, your business or your employees in this situation. We always advise clients who are looking to outsource their search marketing to an agency that if they do not have the budget to engage in a White Hat campaign you are better off not doing any SEO at all.

Google is indiscriminate

Finally, remember that Google is reasonably indiscriminate. The algorithm does not care if you had the best intentions, are a one man band start up or a multi million pound business. The machine will go about its business and if you are found to be contravening their guidelines you will be penalised. Be warned.

Looking for an SEO agency?

Our London-based team of SEO experts run White Hat campaigns to drive sustainable growth.

Talk to us about SEO