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SEO ENQUIRY

First, we need your contact details…

SEO ENQUIRY

Which SEO services are you interested in?

SEO ENQUIRY

Anything you’d like to share with us at this stage?
A brief, technical scope, supporting documents or anything else?

SEO ENQUIRY

How soon are you looking to kick off this project?

SEO ENQUIRY

What budget guidance are you working on this project?

SEO ENQUIRY

What budget guidance are you working on this project?

THANK YOU

Thank you for getting in touch with Yellowball!

We’ve received everything and one of our team will be in touch very soon with the next steps. If your enquiry is urgent, you can call us on 020 8064 1832 – we’re open 9am – 6pm Monday to Friday.

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YELLOWBALL LITE

Unfortunately, you don’t qualify for a bespoke project, but there is good news!

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WEB DESIGN ENQUIRY

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WEB DESIGN ENQUIRY

Which web design services are you interested in?

WEB DESIGN ENQUIRY

Anything you’d like to share with us at this stage?
A brief, technical scope, supporting documents or anything else?

SEO ENQUIRY

How soon are you looking to kick off this project?

WEB DESIGN ENQUIRY

What budget guidance are you working on this project?

THANK YOU

Thank you for getting in touch with Yellowball!

We’ve received everything and one of our team will be in touch very soon with the next steps. If your enquiry is urgent, you can call us on 020 8064 1832 – we’re open 9am – 6pm Monday to Friday.

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YELLOWBALL LITE

The end-to-end delivery of bespoke web project akin to the style and quality of our portfolio typically start from £25,000.

Based on your budget guidance, we’d recommend exploring Yellowball Lite – our flexible WordPress theme that is perfect for small businesses, startups, consultancies and charities. Learn more about Yellowball Lite and speak to one of our specialists on this dedicated site. It’s all the best from Yellowball, now fast, affordable and available anyone, anywhere.

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GRAPHIC DESIGN ENQUIRY

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GRAPHIC DESIGN ENQUIRY

Which design services are you interested in?

GRAPHIC DESIGN ENQUIRY

Anything you’d like to share with us at this stage?
A brief, technical scope, supporting documents or anything else?

GRAPHIC DESIGN ENQUIRY

How soon are you looking to kick off this project?

GRAPHIC DESIGN ENQUIRY

What budget guidance are you working to on this project?

THANK YOU

Thank you for getting in touch with Yellowball!

We’ve received everything and one of our team will be in touch very soon with the next steps. If your enquiry is urgent, you can call us on 020 8064 1832 – we’re open 9am – 6pm Monday to Friday.

BACK TO HOMEPAGE
GRAPHIC DESIGN ENQUIRY

Most design projects at Yellowball are typically more than £500 and our agency-wide hourly rate is £145 plus VAT.

We’re probably not a good strategic fit for this project but you could try the freelancer networks at Fivver.com or upwork.com.

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PPC ENQUIRY

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PPC ENQUIRY

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PPC ENQUIRY

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PPC ENQUIRY

How soon are you looking to kick off this project?

PPC ENQUIRY

What budget guidance are you working on this project?

PPC ENQUIRY

What budget guidance are you working on this project?

THANK YOU

Thank you for getting in touch with Yellowball!

We’ve received everything and one of our team will be in touch very soon with the next steps. If your enquiry is urgent, you can call us on 020 8064 1832 – we’re open 9am – 6pm Monday to Friday.

BACK TO HOMEPAGE
YELLOWBALL LITE

Unfortunately, you don’t qualify for a bespoke project, but there is good news!

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

VISIT YELLOWBALL LITE

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GOOGLE ANALYTICS ENQUIRY

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GOOGLE ANALYTICS ENQUIRY

Which Google Analytics services are you interested in?

GOOGLE ANALYTICS ENQUIRY

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GOOGLE ANALYTICS ENQUIRY

How soon are you looking to kick off this project?

GOOGLE ANALYTICS ENQUIRY

What budget guidance are you working to on this project?

THANK YOU

Thank you for getting in touch with Yellowball!

We’ve received everything and one of our team will be in touch very soon with the next steps. If your enquiry is urgent, you can call us on 020 8064 1832 – we’re open 9am – 6pm Monday to Friday.

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Mobile Menu
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White Hat SEO.

White Hat SEO is a term used to describe those that stay within search engine recommendations.

When you stick to the guidelines

White Hat SEO is a name given to the techniques used by SEOs that do not contravene search engine guidelines, the most well known of which are Google’s webmaster guidelines. White Hat SEO is based upon increasing search rankings through the most organic methods possible, which inevitably means focussing on providing value for the user rather than techniques which are only used as a method of manipulating the search engine algorithms. As a result, genuine White Hat SEO should not incur search engine penalties for spam. Some argue that most White Hat SEOs actually operate in a ‘Grey hat’ method, bending the rules to get quicker results whilst retaining a relatively low risk of penalties. An example of this would be link building which due to it being a proactive technique could be considered to be inorganic. However, if the link building campaign is based upon quality and provides value for the user then it is more akin to PR than so called Grey Hat SEO.

It has become a buzzword used by agencies in the industry to reinforce their quality, but is also used by those that promise one thing and then do the other! As such, we have included some questions below that can help you analyse the strategy of your SEO agency in order to determine whether it is White Hat SEO or the dreaded Black Hat:

Note that these questions can be applied across pretty much every aspect of SEO and require very little knowledge of search engine optimisation techniques.

Would someone find this useful?

If you have read other pages in our SEO glossary or on our blog you will have no doubt read the phrase ‘value for the user’. In fact we have already mentioned it twice on this page! This is core to any sustainable or future proof SEO campaign. If no one would find the content that you are creating or a backlink from another site useful then it is likely to be spam and therefore Black Hat SEO. If everything that you are doing is of value to the user and would be genuinely helpful to them then it should be considered White Hat.

Is this for a real person or a search engine?

Search engines are focussed upon user experience. They need to provide the most relevant and highest quality result to the user for their given search query in order to keep them using the platform. As a result, they want websites to focus on the user rather than attempting to con their algorithms into thinking that real people like what they do. This is a clear distinction. If what you are doing is primarily for the user and as a byproduct helpful for search engines then it can be considered White Hat. If what you are doing is purely for the search engines and is of no use or will never be seen by a real person then it is likely to be Black Hat.

Would this happen organically?

Many would argue that by its very nature SEO is not organic. However, there is a difference between proactively contacting a website to solicit great content to them (which they can accept or decline) and writing thousands of keywords in the same colour as your background so that the user cannot see them (cloaking). The real differentiating question is “if I knew nothing about SEO, would I still be doing this?”. In this scenario you could legitimately be trying to gain exposure through high quality content on other sites, whereas it is unlikely that you would be keyword cloaking because the user cannot even see it!

White Hat SEO Services

Yellowball is a strictly White Hat SEO agency. Call us to find out more about how we can help your search rankings, traffic and conversions.

SEO Services