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YELLOWBALL LITE

Unfortunately, you don’t qualify for a bespoke project, but there is good news!

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The end-to-end delivery of bespoke web project akin to the style and quality of our portfolio typically start from £25,000.

Based on your budget guidance, we’d recommend exploring Yellowball Lite – our flexible WordPress theme that is perfect for small businesses, startups, consultancies and charities. Learn more about Yellowball Lite and speak to one of our specialists on this dedicated site. It’s all the best from Yellowball, now fast, affordable and available anyone, anywhere.

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Most design projects at Yellowball are typically more than £500 and our agency-wide hourly rate is £145 plus VAT.

We’re probably not a good strategic fit for this project but you could try the freelancer networks at Fivver.com or upwork.com.

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Thank you for getting in touch with Yellowball!

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Unfortunately, you don’t qualify for a bespoke project, but there is good news!

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Content Farm.

Content farms are websites that produce large quantities of thin content or scraped content usually to increase search traffic and therefore increase paid ad revenue. The articles are often of low quality or scraped/duplicate content. Content farms have been targeted by Google since 2011 via their Panda update which penalises website with low quality content.

How to identify a content farm

Unlike spammy link directories, content farms can be a little harder to identify. The articles may well offer advice (of sorts) which can at first appear to be of value to the user. However, as Amit Singhal mentioned in his blog post, if it is medical advice, would you trust it? Probably not. Furthermore, if they are informative and contain valuable information this information will not have been created by the website owners instead it will have been, for want of a better word, stolen from another site. As such, the content is either of little value or is not unique to the site.

Content Farms as Spam

Content farms are considered spam by Google because of their blatant use of large quantities of content that is in violation of their webmaster guidelines to attract search traffic. Some may scrape content from other sites or spin articles, others may use black hat techniques such as keyword stuffing. Whichever tactic they employ, content farms are actively penalised by Google. Some of them (most notably those created by Demand Media) were high profile victims of Google’s Panda in 2011 with other falling short of the guidelines in subsequent updates.

Not to be confused with spammy guest blogging

Content farms are sometimes confused with spammy guest blogs due to the fact that they both contain poor quality content. However, content farms are not set up purely to provide a backlink like spammy guest blogs. Instead they are a revenue generating machine for businesses. It is the rankings that they gain through manipulative techniques that attracts search traffic and therefore ad revenue.

The vast majority of businesses will not be considering creating a content farm as a method of making some extra money through advertising revenue! Regardless, Google’s war on content farms lends some necessary lessons for anyone engaging in an SEO campaign, specifically in regards to their content creation: always focus on quality and value for the user, avoid duplicate content and spammy tactics such as thin or scraped content.

Want to engage in proper content marketing?

With a team of in-house copywriters and digital marketers, we develop content marketing campaigns to support SEO and increase visibility.

SEO Content Marketing Service