Metrics from Moz
As we’ve mentioned, Page Authority is a metric conceived of by Moz – a global player in the world of SEO. Founded by thought leader Rand Fishkin, Moz know the SEO world inside and out. While they aren’t a search engine themselves – with their metrics having no direct effect on SERPS – their ranking metrics are very good indicators of your site’s success on the optimisation front.
Page Authority is a metric that works out how likely a specific page on a website is to rank highly in the SERPs. Domain Authority differs from Page Authority as it examines the ability of an entire website to rank, rather than specific pages. As we briefly touched on, Page Authority is given as a score between 1 and 100, however, it’s not as simple as saying ‘the higher the better’.
Page Authority should be seen as a comparative metric, meaning that there is not a definitively ‘good’ or ‘bad’ score. Instead, it should be used when looking at the rankings of competing pages, giving you an idea of where your page falls in relation to your competition.
To find the Page Authority of any web page, simply use the very useful Moz Open Site Explorer. This tool gives you access to a number of different ranking factors decided by the SEO platform, allowing you to see areas of improvement on your page.
So what does this mean?
While Page Authority is important, it is a ranking signal rather than a factor that will actually affect your position in SERPs. While a low Page Authority won’t actually make your page and site as a whole fall down the rankings on Google, it’s a very useful tool for identifying points of weakness that you should be looking to improve.
Furthermore, a high Page Authority is useful for improving the way that your site is viewed by other SEOs. Since anyone can view the authority of any page on any site across the web, it’s often used for research purposes. If you’re searching for link building opportunities, you’re likely to be more successful in securing a guest posting opportunity if other sites can see that you’re trusted by the one of the biggest and most recognisable SEO platforms in the game.
Need an SEO expert?
Our consultants can help you define the metrics by which you can measure your SEO successSEO Consultancy Service