Rencraft is a creator of luxury, hand made kitchens. In turn, their website needed to showcase their kitchens via a market-leading website. Yellowball’s expert designers and photographers worked to create a website that is highly visual, provides clear navigation and reflects the style of the kitchens created by Rencraft.

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“…a pleasure to work with – patiently listening to our needs and providing creative, no-nonsense solutions that work…”

In an industry where the team and portfolio are significant buying factors, the website was designed so that the user felt like they were peering through a window into Rencraft’s kitchens. The website’s design stripped out all unnecessary information, focusing attention on the most important imagery and supporting text. Using analytics we provided a menu structure that encourages navigation to key areas of the site, improving the user flow and overall experience.

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