Initial keyword, competitor & buyer persona research
Any successful SEO campaign is based on research. It’s more than keyword research and search volumes. We’ll work with you to create buyer personas, searcher intent, map out your inbound marketing funnels and truly understand your brand positioning.
Layer in careful analysis of your presence in the search engine results pages as well as in depth competitor analysis and we’ll be armed with everything we need for a clear SEO strategy.
During this stage we’ll also set up our key systems, ensuring that analytics platforms such as SEMrush, Google Analytics and Google Search Console are integrated with the website alongside Google Tag Manager for conversion tracking. If you currently use other platforms such as Moz or Ahrefs for analytics then that’s fine, we can adapt to work with your current technology.
Technical & onsite optimisation
The foundation of any long term SEO strategy, our technical SEO process leaves no stone unturned. We’ll work alongside internal development teams or implement items ourselves, ranging from page speed analysis through to amending a website’s structure, code and mobile responsiveness.
Each web page’s onsite optimisation will need to be assessed, from metadata and headings through to page specific schema mark up. You’ll also have access to your team of web designers to hone your UX and CRO. Google and other search engines assess the usability of your website so it is our job as SEO experts to advise on any changes to design that will benefit your search engine rankings.
Creation of content & link building strategies
High quality content is often the driving force behind great search visibility. Our team of in-house content writers work to get under the skin of your brand, develop your brand tone and create content that resonates with your prospects.
We create content with a purpose. Our content increases authority, targets long-tail keyword traffic and continually earns organic backlinks. It’s content marketing from an SEO perspective. High quality content that attracts prospects from search and converts them into customers.
Our process incorporates comprehensive keyword research and competitor analysis to identify opportunities within your search market, subsequently developing highly engaging articles, blogs and whitepapers.
Execution of link & content strategy
One of the most infamous SEO practices, we combine link building with digital PR. We build relationships with relevant and high authority websites, utilising existing connections to gain genuine exposure.
It’s not just about guest posting. We analyse your NAP consistency, broken links and brand mentions to ensure a powerful backlink profile. We regularly work with social media and PR teams to help them syndicate content to link building targets as well as ensuring that any current strategy is aligned with business goals.
Ongoing campaign analytics
Every team member at Yellowball, from our content writers and SEO consultants, right through to our SEO Managers and Directors are committed to making data driven decisions. We set up detailed conversion tracking to give you maximum visibility into attribution and performance.
Through a blend of manual analysis and assessment, as well as automated platforms we can assess your website’s conversion rate optimisation, landing page successes and the effectiveness of your content. This analytics enables us to consistently tailor your search engine optimization so that it delivers the very best results. Keyword rankings are important, but we love to dive deeper.
Yellowball is an SEO agency that prides itself on the clarity (results) we provide our clients. There’s no smoke and mirrors here, just honest SEO. We’re bucking the trend. We want to highlight the successes, as well as the areas that need further attention. This way we can work with our clients to continually improve organic rankings and search results. Our SEO reporting is designed to help identify onsite and offsite items that can be prioritised in the coming period.