01The UK's leading WordPress agency with 250+ stunning websites live
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01The UK's leading white label development partner with 250+ stunning web projects live
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01The UK's leading WordPress agency with 250+ stunning websites live
02Flexible and cost-effective plans for all business needs and budgets
03High-impact WooCommerce sites designed for maximum conversions and revenue
04Expert advice, support, and innovative ideas from our dedicated UK WooCommerce team
01The UK's leading Laravel agency with 250+ stunning websites live
02Flexible and affordable solutions for every business requirement and budget
03Cutting-edge Laravel sites built to enhance conversions and boost revenue
04Comprehensive support, expert insights, and inventive ideas from our dedicated UK Laravel team
01SEO
Drive growth with expert SEO services from Yellowball. Our proven strategies boost visibility, leads, and conversions. Get a quote today.
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We are an award-winning PPC agency in London and an official Google Partner. Propel your business forward with our expert PPC strategies.
03Branding & Graphic Design
We are an award-winning branding and logo design provider in London. Drive your business forward with our expert branding strategies.Award-winning work, focussed on results
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If you’ve been researching SEO, you’ll know Google updates its search engine algorithm fairly regularly. But how often does Google crawl a website? In this article, we explore how often Google crawls your website, with information on when you can expect to see your website updates reflected in search engine results pages.
As a London-based web design agency, we know there are times when DIY web design may work for some businesses, but professional web design would be better for others. In this article, we go through the key factors to think about if you’re wondering ‘Should I hire a web designer?’.
We often hear about sustainable clothing, food, and other material goods, but have you ever considered whether the web faces similar sustainability challenges? It does. The internet relies on vast data centres and servers, which consume large amounts of electricity to operate and water to stay cool. Designing your website with sustainability in mind is one way to reduce its environmental impact.
A well-designed website is a powerful tool for attracting, engaging, and converting visitors into customers, however, a visually appealing website alone is not enough. To truly succeed online, you must incorporate SEO into the web design process.
As digital landscapes continue to evolve, staying ahead of web design trends is crucial for businesses, developers, and designers.
Building an ecommerce website is a significant investment that can deliver substantial returns when done correctly. The costs for an ecommerce website in the UK vary widely depending on factors like design, functionality, platform, and the level of customisation you need. For many businesses, knowing how much to budget for an ecommerce website is essential for planning and aligning with growth objectives.
Underwhelming performance presents a golden opportunity to uncover what’s holding your website back. A comprehensive SEO audit is the cornerstone of identifying weaknesses, capitalising on strengths, and unlocking your site’s true potential. In this detailed guide we explore the process, benefits, and actionable insights from a thorough audit to help you turn your content into a powerhouse for organic growth. We’ll also look at how much a professional SEO audit costs and the benefits of working with a top UK digital agency.
With our reliance on the online world for everything from shopping and learning to finding healthcare providers and services, having a website that is visually appealing and functional is no longer enough. Accessible web design is essential for reaching all users, including those with disabilities. Not only is it a moral and legal obligation, but it also expands your audience, improves user satisfaction and enhances your site's performance.
User experience (UX) in website design is more than just aesthetics—it’s about creating intuitive, seamless interactions that keep users engaged and drive results. A well-designed user experience ensures your website isn’t just visited but remembered, revisited, and recommended, so it deserves exceptional attention when you want a stand-out business website.
Today’s online user has higher expectations than ever before – and an even shorter attention span or capacity for patience. As a result, crafting seamless user experiences is critical. While elements like design and functionality often steal the spotlight, a website or app’s backbone lies in its information architecture (IA). Without a clear and logical structure, even the most visually stunning platforms can fall short.
Launching a new website is an exciting milestone, but it’s also a critical moment for your SEO migration strategy. A new site provides a fresh opportunity to improve rankings, user experience, and conversions. However, it’s crucial to ensure that your hard-earned SEO authority transfers seamlessly to the new site. Failing to plan properly can result in lost rankings, reduced traffic, and missed opportunities.
E-commerce has become a cornerstone of the global retail landscape, with the United Kingdom standing as one of Europe's most advanced markets. In 2024, UK online retail sales reached £3.63 billion during the Black Friday to Cyber Monday period, marking a 5.2% year-on-year increase.
Migrating a website is no small task. Whether you're rebranding, switching platforms, or restructuring your website, a migration can drastically impact your SEO performance. A successful SEO website migration ensures your rankings, traffic, and user experience are preserved—and potentially even improved—in the process.
In the digital landscape, optimising content for search engines is vital for businesses aiming to enhance their online presence. A cornerstone of any SEO strategy is keyword research, but it’s equally important to understand which keywords and techniques to avoid. Misusing keywords can harm your rankings and reduce user engagement, ultimately affecting your bottom line.
Search Engine Optimisation (SEO) remains a cornerstone of online success. With the right SEO marketing strategies, businesses can improve visibility, drive organic traffic, and achieve sustainable growth. This comprehensive guide explores the importance of SEO, the benefits it delivers and how to develop a robust SEO strategy.
Search Engine Optimisation (SEO) is the cornerstone of digital marketing, helping businesses rank higher on search engines, increase visibility, and drive organic traffic. In this guide, we’ll break down what SEO is, how it works, and how businesses can implement a winning SEO strategy.
The world of web development is vast, with numerous programming languages available, each offering unique strengths for different kinds of projects. Choosing the best language for your project can be challenging, as it depends on factors like project complexity, scalability requirements, developer expertise, and desired performance.
Prototyping is a cornerstone of the UX design process, offering a way to visualise, test, and refine ideas before committing to final designs. It’s where creativity meets practicality, allowing designers to experiment, gather feedback, and make informed decisions. Whether you’re a seasoned UX designer or just dipping your toes into the field, understanding prototyping is essential to creating user-friendly, effective designs.
In the ever-evolving world of ecommerce, staying ahead means investing in a high-performing, visually appealing website. As we move into 2025, WooCommerce continues to dominate as one of the most popular platforms for online stores, powering millions of businesses globally. Choosing the right WooCommerce website theme is critical—it impacts user experience, SEO rankings, and ultimately, sales.
Understanding and optimising Customer Lifetime Value (CLV) is essential for any ecommerce business looking to achieve sustainable growth. CLV represents the total revenue you can expect from a customer over the entire duration of their relationship with your business. It’s a critical metric that helps you make informed decisions about marketing spend, customer retention strategies, and overall business growth.
We all know that first impressions matter and user experience (UX) often determines success or failure of your website, so ensuring your website or app performs optimally is critical. A UX audit is a powerful tool for assessing and improving the usability, functionality, and overall effectiveness of your digital products. Whether you're running an ecommerce platform, a corporate website, or a SaaS application, a UX audit provides actionable insights to enhance user satisfaction and drive conversions.
If you want more people to visit your WordPress website, attract customers before they find your competitors, and ensure that traffic is ready to convert into sales, you need a powerful SEO strategy. WordPress is an excellent platform for creating SEO-friendly websites, but the key to success lies in understanding and implementing the best practices that align with Google’s evolving algorithms – and that means following an expert guide to SEO for WordPress websites.
The ecommerce landscape is evolving at an unprecedented pace, with 2025 poised to be a pivotal year for online retail both globally and in the UK. As consumer behaviours shift and technological advancements accelerate, understanding the latest ecommerce statistics and trends is crucial for businesses aiming to thrive in this dynamic environment. Here, our ecommerce web design agency looks into the most significant ecommerce statistics projected for 2025, providing insights that can inform strategic decisions when designing an ecommerce website
Every business needs a solid marketing strategy, especially when you don’t have access to the resources and budget that bigger organisations tend to have. Fortunately, there’s no reason why a smaller budget should hold your business back – these days, success is all about marketing strategically and intelligently rather than simply having the biggest billboard or the most expensive prime time ad slot.
Technical SEO is the unsung hero of high-performing websites, ensuring search engines can easily crawl, index, and rank your pages. While elegant design, imagery, content and backlinks often steal the spotlight, a solid technical foundation in technical SEO fundamentals is what drives long-term search success.
Today, the best ecommerce websites in the world go beyond simply facilitating transactions. They combine stunning design, flawless functionality, and innovative features to craft memorable shopping experiences that leave a lasting impression.
It’s no secret that ecommerce strategies are evolving rapidly, with omnichannel and multichannel strategies at the forefront of online retail discussions. As a leading digital agency specialising in high-end ecommerce solutions, Yellowball has witnessed the transformative power of these strategies in helping luxury brands, industry leaders, and innovative startups create seamless customer experiences. But what exactly is the difference between omnichannel and multichannel ecommerce, and how can you determine which is best suited to drive you
WooCommerce is the world’s leading eCommerce platform for WordPress, powering over 28% of all online stores. A vital element of any WooCommerce setup is selecting the right payment gateway, a critical decision that affects everything from customer satisfaction to transaction security and ecommerce business growth. A smooth, reliable payment gateway can enhance the user experience and boost conversion rates, while a poor choice may lead to issues like cart abandonment, increased transaction fees, or security concerns.
In 2019, Google enabled Mobile first indexing by default for all new websites. Mobile accounts for approximately half of web traffic worldwide! In Q4 of 2023, mobile devices accounted for 58.67% of global web traffic.
Do you really need a new website, or is an update sufficient? Keep reading to discover the best solution for you. In this article, we’ll explore the factors that indicate when it’s time to create a new website and what makes a website worthy in the first place.
Choosing the right platform for your ecommerce website is a foundational decision that impacts everything from user experience to scalability and long-term growth. Two of the most popular platforms today are Shopify and WooCommerce, each with unique strengths that suit different types of businesses. So when choosing between the two, it’s essential to understand their differences, uses, strengths, and limitations.
Choosing the right ecommerce platform is a pivotal choice that shapes the user experience, functionality, and future scalability of your online store. Among today’s top ecommerce solutions, OpenCart and WooCommerce stand out for their flexibility, affordability, and rich feature sets. Each platform offers unique strengths that cater to different business needs, making it essential to understand which one aligns best with your goals.
For businesses venturing into e-commerce, choosing the right platform can determine the success and scalability of an online store. Among the most popular e-commerce website solutions, WooCommerce and BigCommerce offer extensive features, flexibility, and user-friendly interfaces. Each platform has unique advantages suited to different business needs, so understanding the strengths and limitations of each is key to making an informed decision.
Setting foot into the world of ecommerce is an exciting step for any entrepreneur. For many, Shopify has become a go-to platform for building and managing an online store, thanks to its user-friendly interface, powerful integrations, and extensive marketplace of apps. But while Shopify has plenty to offer, it’s essential to weigh both the advantages and potential limitations to ensure it’s the right fit for your business.
An ecommerce website is the digital equivalent of a physical store, allowing customers to find and purchase products or services online. But just as you wouldn’t shop at a cluttered, poorly organised physical store, your ecommerce website needs to meet certain standards. Imagine walking into a store with clear signage, a well-laid-out product display, and a helpful cashier. Your online store should deliver the same experience, with intuitive navigation, attractive presentation, and a seamless buying process.
Choosing the right e-commerce platform is a foundational decision for any online store or business website. It shapes the customer experience, affects site performance, impacts SEO, and dictates the scalability of the business as it grows. Among the numerous e-commerce solutions available, PrestaShop and WooCommerce solutions are two popular options for small to medium-sized businesses seeking customisable and cost-effective online stores.
For online stores, the platform you choose can significantly impact your business's success. Among the many options available for ecommerce websites, Magento and WooCommerce stand out as two of the most popular and versatile platforms for online stores. Both have unique strengths, features, and limitations, making them ideal for different types of businesses.
In today’s digital-first world, a small business’s website isn’t just a brochure—it’s a vital asset for brand visibility, customer engagement, and revenue generation. Choosing the right website hosting is a fundamental step toward building an online presence that is fast, secure, and scalable. But with countless hosting options available, which one is best suited to help your small business thrive?
For small businesses in the UK, having a well-designed, functional website is a vital part of building brand visibility, engaging customers, and driving sales. A professional website helps establish credibility and allows customers to interact with your business anytime, anywhere. However, many small business owners face the challenge of finding a website builder that’s affordable, easy to use, and offers the right features for their business needs.
Choosing the best framework for web development is crucial as it shapes the efficiency, scalability, and future success of a web project. Frameworks provide tools and pre-built modules that enable developers to focus on unique, value-added components rather than repetitive tasks. But with so many options available, the best choice often depends on project goals, team expertise, and the nature of the application itself.
Choosing the right PHP framework for your web development project is crucial, as it impacts the efficiency, scalability, and long-term maintenance of your application. Two popular choices in the PHP ecosystem are CodeIgniter and Laravel. While both frameworks have their strengths, they differ significantly in terms of features, structure, and philosophy. Let's look into the similarities, differences, and unique advantages of CodeIgniter and Laravel to help you make an informed decision.
In the world of web design and development, choosing the right framework is a critical decision. For companies and developers alike, this choice can significantly impact a project’s efficiency, scalability, and overall success. Two popular frameworks—Django and Laravel—often come up in this discussion, each with its unique strengths, features, and ecosystems. While Django is a Python-based framework, Laravel operates on PHP, but both have proven their capabilities in building robust, scalable applications. Here’s a detailed dive
When choosing a web development framework, one of the first questions to ask is how well it can handle large, complex projects. With its strong reputation, ease of use, and robust set of features, Laravel has gained popularity among developers, especially for medium-sized applications. But is it suitable for large-scale projects with complex requirements, high traffic, and the need for long-term scalability? In this article, our bespoke website design and development agency in London explores Laravel’s capabilities, strengths, and limitation
For developers and businesses alike, choosing the right framework for web development can have a huge impact on a project’s success. Laravel is a popular PHP framework that has been gaining significant traction over the years, known for its elegance, scalability, and developer-friendly features. Whether you’re a newcomer to web development or an experienced developer looking to explore Laravel’s advantages, this guide from our bespoke web design agency in London will explain what Laravel is, why it’s popular, and how it can benefit you
For small and medium enterprises (SMEs) in the UK, launching an ecommerce site is often the key to unlocking growth, expanding reach, and increasing revenue. However, choosing the right platform is crucial, as each one offers distinct features, pricing, and limitations. Selecting the ideal ecommerce platform can simplify operations, streamline the customer experience, and support long-term scalability.
In the UK’s competitive ecommerce market, a reliable and secure payment gateway is essential to building trust with customers and driving conversions on your ecommerce website. The right payment gateway doesn’t just enable smooth transactions; it provides multiple payment options, robust security, and enhances the overall customer experience. With so many options to choose from, selecting the best payment gateway for your UK-based ecommerce site can be overwhelming.
There have never been more avenues available to create a website than there are today - but by the same token, the waters have also been muddied somewhat. When it comes to building a website in the UK, there's no one-size-fits-all answer to the question of cost. With so many aspects to consider and so many options, it’s often difficult to figure out exactly what the costs involved are. Do you go DIY or do you reach out to an agency? So, to answer the question of ‘how much does a website cost in the UK?’, we’ve put together a summary, a
As ecommerce technology continues to evolve, businesses are seeking flexible, efficient solutions to build online stores that offer an exceptional customer experience. For brands looking to stay ahead in this competitive space, headless ecommerce platforms offer a game-changing approach. By decoupling the front end (what customers see) from the back end (where data is managed), headless ecommerce allows for unparalleled flexibility and customisation, enabling brands to deliver a consistent, high-quality experience across any device.
Deciding on what hosting solution to use is a decision that can make or break your website’s success. In this article, we discuss the top managed WordPress hosting solutions, factors to consider when choosing a hosting solution, and answer some frequently asked questions.
It’s a well-worn trope. You step onto the underground and everyone is staring at their phones, transfixed. Phone screens are demanding our attention more than ever and Google knows it.
Choosing the right Wordpress theme affects more than just the look and feel of your website, but also the ease of build and functionality. Choosing a WordPress theme can highly affect your website look and feel, as well as the ease of build. This article will break down some of the best WordPress themes for different use cases, to help you make the best choice for your business.
Building a successful ecommerce website is about more than just launching a digital storefront. It’s about creating a seamless, enjoyable, and secure experience that turns casual visitors into loyal customers. But where do you start, and how do you make sure your ecommerce site stands out from the competition?
Ecommerce is a dynamic and competitive world, and growth isn’t just a goal—it’s a must. Whether you’re kicking off a new online venture or managing an established store, there’s always an opportunity to unlock new potential, scale up, and set your brand apart. But with so many moving parts, where do you start? How do you build a thriving ecommerce business that stands out, draws in loyal customers, and drives consistent sales? Let’s explore proven strategies that can help you turn your ecommerce store into a powerhouse brand.
In this article, we have analysed the highest ranking articles, and paired this with our industry expertise to select five of the best WordPress membership plugins. We have selected plugins that will work for a variety of use cases.
In the world of ecommerce, your success hinges not just on the quality of your products, but on the quality of your customer experience. Creating a memorable, seamless, and enjoyable customer experience is essential to building brand loyalty, driving sales, and encouraging repeat business.
When it comes to ecommerce, conversion rate is one of the most important metrics you need to keep an eye on. It’s not just a number—it’s a reflection of how well your online store is doing its job. But what exactly is a good ecommerce conversion rate, and how can you improve yours?
The choice between a headless CMS (Content Management System) or WordPress largely depends on your business’ specific requirements and development support available. This article will break down the benefits of each approach, to help you decide which may be the better option for you.
Using a headless WordPress may be a good option for you if you need increased flexibility on your site. This article will delve into everything you need to know about using headless WordPress, including how a headless WordPress differs from traditional WordPress, the benefits of headless Wordpress, use cases and more.
Deciding on what CMS to use is a decision that can significantly affect your website creation and maintenance experience. So you’ve narrowed the choice down to Umbraco vs. WordPress, but which one is right for you? In this article, our web design team discusses the differences between Umbraco and WordPress, the pros and cons, use cases, frequently asked questions and more.
There are several reasons why you may choose to migrate your WordPress website to a new domain. Perhaps you’re looking to revitalise your brand, or are changing hosting provider to scale up your website. Whatever the reason, there are certain steps you need to take to ensure the process goes smoothly, and your website doesn’t experience any downtime.
Deciding on what CMS to use is a decision that can make or break your website creation and maintenance experience. So you’ve narrowed the choice down to HubSpot vs. WordPress, but which one is right for you? In this article, we discuss:
Deciding on what CMS to use is a tricky decision that can help or hinder your website creation and maintenance experience. So you’ve narrowed the choice down to Joomla vs. WordPress, but which one is right for you? In this article, we discuss:
Choosing the right CMS can make all the difference in how easy or tricky it is to build and maintain your website. Drupal and WordPress are both popular content management systems (CMSs). But which will work best for your project? In this article, we discuss:
Deciding on what CMS to use is a decision that can make or break your website creation and maintenance experience. So you’ve narrowed the choice down to Webflow vs. WordPress, but which one is right for you? In this article, we discuss:
How can landing pages increase conversion rates, and why should we optimise landing pages? Marketers and business owners alike who have reaped the benefits understand that optimising landing pages has the potential to turn casual visitors into loyal customers.
Starting to build your business website can feel overwhelming, especially if you’re unsure where to start. In this article we explore the elements to consider when designing and building a business website.
Choosing between responsive web design vs. adaptive web design can be a tricky decision. This article aims to make it easier for you to choose the right design style for your business.
Choosing between WordPress, Wix or Squarespace can be a difficult decision. Find out the pros and cons of each website builder, recommendations for use cases for each and which website builder is best depending on your requirements in this guide.
Optimising your website for SEO is a key component in driving traffic to and increasing the success of your site. But where should you get started to improve SEO on your WordPress site?
In this article, our web design experts explore the differences between Web Development vs WordPress, the benefits of using WordPress for web development and considerations depending on your business’ site’s requirements.
Choosing a web design agency can be challenging. In this article, our web design team share their top tips on things to consider when selecting a web design agency. From deciding whether you should work with a web design agency and what to look for, to quick tips to make the process easier, find out everything you need to know about how to choose a web design agency in this guide.
How to increase conversion rate: Quick tipsProvide easily accessible contact info Use high quality imagery Design for mobile Use in line CTAs Simplify your forms Consider social proof Try a live chat Add videos Consider microinteractions Consider using AI powered toolsWhat does website conversion mean? I am sure you have heard the phrase ‘website conversion rate’ being bounced around the office or at networking events, but what does it actually mean? Essentially it is the measure of how good your website is at getting your users to do w
Just like a physical store or office space, remodelling and updating your website is an important part of keeping your business an up-to-date and appealing space. However, there’s much more to a website redesign than a fresh, new look. By rebuilding the site from the ground up, the redesign process upgrades your website for improved functionality, better content quality, and faster performance, creating the best possible user experience and customer journey – and becoming the foundation of successful digital marketing strategies. What is a
Microinteractions are often overlooked features when you’re busy designing and building a website. When searching for “Key factors to consider when building a website”, none of the searches returned results on the first page of the SERPs even mentioned Microinteractions. This is despite the fact that they’re one of the key pieces of functionality. They provide useful feedback to users when they interact with (and become initially involved with) your business online.
Yellowball are looking for a seriously talented and experienced SEO Account Manager to join our fast-growing team. Who are we? Yellowball is a multi award-winning digital marketing agency specialising in web, SEO, PPC, video and design, partnering with brands and businesses of every shape and size across the UK. With passion, creativity and razor-sharp commercial focus wired into everything we do, we’re trusted by organisations everywhere to deliver real impact and results. We love what we do and deliver a great, ROI-focussed service. As
What is the importance of content marketing? This article answers this question in detail, exploring its pivotal role in the world of digital marketing. In this guide, we dive into the significance, types, and benefits of content marketing.
Creating a PPC landing page that converts is a common challenge as the digital marketing world is constantly changing. So if you're wondering, "How do I create a PPC landing page that actually converts?", in this guide, we'll unravel the strategies and best practices to ensure your landing page not only captures attention but transforms visitors into valuable conversions.
As you may well know, WordPress is an extremely popular content management system that's widely embraced by businesses for website creation and maintenance. Statistics show that up to 43% of websites are powered by WordPress, which means it far outranks competitors, such as Wix and Joomla.
These days search marketing is more than just SEO and PPC. The quest for information, inspiration, and validation now spans various platforms, from social media to chatbots. That said, the future of search is not just text-based, but it's also visual.
So you want to know how to do a content audit? Well, you've come to the right place. Conducting a content audit is a valuable process for anyone managing a website, but it's not just about reviewing your content, it's about truly harnessing its full potential.
Creating a website can be exciting, but it's important to understand the intricacies of the process. In this article, we answer questions, such as what is a web design process?
Have you been hacked? Seeing strange characters on your website or in Google? If the answer is yes to either of these questions, it's time to up your security game. Websites play a crucial role in personal and business interactions, so ensuring your website's security is of paramount importance.
In this article, we'll explore how to craft an effective website design brief and provide a sample template to streamline the process.
When it comes to eCommerce, having the right set of features on your website can make all the difference as they can help to attract and retain customers. So what are the key features of an eCommerce website and best practices to follow?
Are you looking to generate more leads for your business? In this article, we explore how to create a lead capture form and page to help you do just that. A lead capture page is a powerful tool for collecting valuable contact information from potential customers in exchange for something of value.
Ever heard the saying, "Change is the only constant"? Well, this rings true for many things, and digital marketing and web analytics are no exceptions. The emergence of Google Analytics 4 (GA4) has led many to ponder whether it’s set to replace its predecessor, Universal Analytics (UA).
The world of WordPress is overflowing with possibilities, offering over 60,000 plugins to transform and optimise your website. Yet, with such an abundance of choices, selecting the right plugins can be overwhelming. This is why our specialists at Yellowball assist businesses just like yours to install plugins for SEO, Social Media, Backup and Speed, as well as ones to assist in running your business.
If you're wondering "Do WordPress sites need maintenance?", then you should know that they certainly do, much like any other website. Neglecting this crucial task can lead to security vulnerabilities, technical glitches, and a decline in overall performance.
When you grasp the full functionality of analytics tools, such as GA4, you can truly harness the power of data. When compared to the previous version, there's a marked difference in its unique features and capabilities, so it's important to be aware of this new and improved version.
Terminology helps people to sum up complex ideas in a word, a few words, or an acronym. But if you're just getting used to a new field, it can be baffling. Your CMS will be very important to your business’s website - and for many businesses, that website is among their top ways of informing the public about what they do and gaining new customers. So, what is a content management system? Once you’ve read this article, you’ll be ready to use the term “CMS” with confidence. Here are the basics.
Interested in responsive web design? Let’s begin at the beginning by looking at what responsive web design is before getting into some of the basics you’ll need to achieve a responsive website.
You decided it was time your business had its own website. After all, everyone wants to take a look at one’s website nowadays, and websites are also a great way to attract customers who might not otherwise have found your business. You might even attract customers from around the world instead of just your hometown. And, if you’re a local business, a website can help people in your area discover you by searching terms like “electricians in Notting Hill” and the like.
You did your homework, crafted an SEO strategy, and got to work creating content that you hoped would take the world by storm - or at least, make an impression. But then, your posts and pages underperformed. What should you do?
“Just another WordPress website?” It’s a statement you’re unlikely to hear, and in this article we’ll explain the benefits of using WordPress and why it can be as unique as you and your business are. And, once we’ve covered the many benefits of WordPress, we’re confident you’ll see why it’s the choice of professional website developers and businesses around the world. Let’s dive in!
Looking to build a website? You'll be in good company if you choose WordPress. Over 43 percent of websites are WordPress sites and there are very good reasons why this platform is so popular. But if you’re new to all this, you’ll want to understand what WordPress is and get an introduction to a few bits of terminology you’re bound to encounter along the way. So, without further ado, let’s get started.
Ecommerce SEO consists of a set of techniques that are used to improve your ecommerce website’s search engine rankings. When people search online for products or services like yours, they’ll usually only pay attention to the results that appear on the first page of search engine results. Since you want to get traffic to your website where you can pull out all the stops to make sales, getting that page one ranking will be among your priorities. SEO gets you there. Looking for some ecommerce SEO tips? You’ve come to the right place. Let’
You have your own online store. But unless you promote it so that people are made aware of it and visit it, you won’t make any sales. Getting visitors is only the first step. Once they’re there, you still need to entice them with your products, convert them into customers, and provide experiences that will encourage them to come back for more. Ecommerce marketing is a set of practices that covers everything from promotion to customer retention and all the steps in between.
You have a website, but unless search engines display it near the top of their rankings for key terms, most people will never find it. Of course, you could pay for your moment in the limelight, but most people trust organic rankings more, and to get them, you need an SEO content strategy.
When you launched your website, you had big dreams and ideas. Presumably, you didn’t get a website just for the sake of having one. You wanted to use it to persuade visitors to take some kind of action. The percentage of visitors who took that action represents your website conversion rate and it’s much more than just another number. It tells you whether you were successful in achieving the goal you set out to reach.
If you’re about to design and launch your own website for the first time or are hoping to create an updated version that matches the best in modern website design, you’ll be looking out for website design ideas. You’d like your website to be unique, but there are many design pitfalls lurking in wait for the unwary. These website design tips cover general principles that every website designer should apply. Use them to guide your decision-making as you work towards creating a website that matches the needs of the most important stakeholde
Although old-fashioned marketing methods like print advertising still have their place, most businesses are finding that they get far more bang for their marketing buck by applying online marketing techniques. An SEO marketing strategy can pay off in a big way, but if you’re new to all of this, or even if you already have some idea of it, you may have a few questions. What is an SEO marketing strategy, and what should it consist of? Let’s get started!
You’re inspired and ready to get started on creating a new website. But before all the exciting design activities kick in, you need to get a few basics sorted out. Specifically, you need a domain name and a host. Most of us know that the domain name is the special address a website uses, for example: “yourbusiness.com.” But what is hosting, why do we need it, and what are your options?
Having a strong SEO strategy is crucial for businesses and website owners seeking online success. Search Engine optimisation (SEO) plays a pivotal role in driving organic traffic and enhancing online visibility.
If you’ve ever worked in SEO, it’s likely there have been many instances where you’ve felt at the mercy of Google. You’re sure that you’ve done everything right, you’ve gone through Google’s guidelines with a fine toothcomb, and yet it’s almost as if Google takes some kind of sadistic pleasure in confining your website to the darkest corners of its search results. Let us start by clarifying something: Google wants you to succeed, providing that you put in the work. This can be seen in how it makes the inner workings of it
“Crawl budget” is one of those bits of jargon that most SEO specialists throw at their clients to either make a point about what content should be placed on the site – or used to reaffirm their expertise to justify a retainer renewal during an annual status review! Either way, a discussion about crawl budget can easily become overly technical or grossly over-simplified, with the results that business owners end up misunderstanding the concept or not knowing why or how it should be applied. In this article, we’re gi
For smaller businesses with limited budgets, digital marketing provides a cost-effective and high-impact means of connecting with your consumers and competing with much larger businesses. This is because many aspects of digital marketing can be managed in-house with available time and resources, or partially outsourced to supplement your own marketing team’s efforts. In this article, we’re taking a look at why Google’s Performance Planner is an essential for any business or marketing manager going this route, as well as how to get started
In the beginning, website hosting services were a niche offering… and then, the internet exploded. Now, the number of web hosting services is in the hundreds of thousands, each promising better client features than the next. So where should you be hosting your WordPress website? And what should you do if you need to migrate your website to a new host? Here’s why migrating your WordPress website to a new host may be the best strategic move for your organisation’s online presence.
Content is a crucial aspect of any SEO strategy and has been for quite some time, and it would be remiss to talk about content without addressing thin content. Ever since the Panda Update, the purpose of content has been providing an enriching and informative user experience rather than simply appeasing search engines. As will be explored throughout this article, content does not exist simply as a vehicle for keywords or a means to fill up space – to bulk up a website and make it look substantial. As we always say: bigger is not better…
If you are running a business and want a solid online presence, you’ve probably heard of WordPress, along with competitors like Drupal and Wix. Choosing the right content management system (CMS) for your business website is a critical decision because it will determine how your website works, how it is managed on an everyday basis, its security, how easy it is to modify, and much more. We’ve developed a useful guide to the WordPress CMS to help guide this decision, showing the features, pros and cons of this market-leading CMS. What is Word
Most businesses today realise that creating a website a website is a basic business need, especially with consumers increasingly using the internet for everything from researching their next holiday, getting design inspiration for their home’s interior, and online shopping. The next step is deciding whether you want a custom website design or to use a template design – and that can be a slightly more difficult decision, especially when your expertise isn’t digital marketing. So, here’s some insight into the pros and cons of each option,
If you are considering running a business from home, you’re not alone! The events of 2020 were a catalyst for many people when it comes to working. With the onset of remote working, businesses unable to run, and other challenges, running your own business became a much more viable and popular solution than it had been in past years. To help you out, we’ve put together a quick guide on running an online business from home, including the legalities and some tips on how an expertly designed website can help your business succeed.
Our team of website and graphic design team has put together a guide to what makes a good website, looking at the design principles that make a website truly effective as a digital brand platform.
Website design is an area that’s creative and constantly evolving, bringing new and interesting ways to showcase a business online. In 2011, parallax scrolling was an emerging design trend, but by 2021, it’s become a well-established and popular way to enhance the visual impact of a website. Here’s some insight into how the parallax scrolling effect works and some stand-out examples of this visually engaging graphic design technique.
A website gives your business a valuable online presence – unfortunately, this visibility not only attracts clients and customers, but it can also attract cybercriminals. If you have a website for your business, it’s important to ensure its properly secured against. Security breach to keep your records and data safe, securing your business and your reputation.
No matter how useful your services, how innovative your product, or how unique your business is, it’s not going to succeed unless you have one thing: happy customers. Like every industry, marketing and advertising constantly changes and evolves, from newspaper and radio ads to TV ads and billboards. Today, marketing is digital. And as with all things digital, the options are endless – to the point of becoming overwhelming. Here’s how to evolve your marketing strategy for a digital world, cutting through the flash and fervour to talk abou
One of the most recent trends in the web design industry is a one-page website. In this design, rather than having different pages for different products and services, visitors can see everything they need to know about your brand and business on, well, one page. It’s a simple and elegant solution that’s understandably appealing to many small business owners, but it’s important to understand both the advantages and disadvantages of this web design option before you take the plunge. That way, you’ll be able to choose the option that work
This article will focus on how to create a website for a small business, including a step-by-step guide.
Your organisation’s website is the keystone of your digital marketing strategy; it’s the virtual storefront where you want all your clients, customers and interested parties ending up when they look for the kinds of products and services you are. It takes just 0.05 seconds for a user to form an opinion of your website that determines whether they say or go, so making a good impression online is critical. As a foundational piece of infrastructure, your website marketing strategy must be powerful, effective, and goal-orientated if you want t
“Should we continue with our affiliate programme or not?” We get asked this a lot and it’s an important question. Given that most affiliate links are provided as part of an agreement – that is, in exchange for products or services – they’re viewed as paid links by search engines. As affiliates and paid links aren’t considered ‘organic’ links, they’re not always good for your SEO. This is because Google wants SERPs to be influenced by genuine and natural connections, as opposed to those that are simply paid for. That said, de
The key to driving relevant organic traffic is understanding ‘search intent’. This means getting to grips with exactly what kind of problem the user is trying to solve. As well as this, brands must account for the ways the search engine landscape is changing. Ben Gomes, SVP of search engineering at Google, outlined in 2018 that there would be three fundamental shifts to the way we interact with search engines: From answers to journeys – problem solving is now about providing an experience, rather than simply answering a question. A
In an ideal world companies wouldn’t have to worry about link building. Perfect search engines with perfect algorithms would precisely rank content for every imaginable search. These infallibly indexed web pages would gain links naturally from other websites and we’d all sleep better at night knowing that link earning was taking care of everything. Unfortunately, this image of search utopia is not currently how things work (well, for the vast majority of websites anyway). As everyone in the SEO world is all too familiar, not all webs
My immediate reaction when I spotted that a competitor was bidding on a client brand name, was to blow the whistle and report it to Google. ‘Surely people can’t capitalise on search volumes for your brand name simply by whacking some Google ads budget on it?’ I thought. In fact, the reality is that competitors are within their rights to bid on your brand keywords.However, there are restrictions on exactly how they go about it. We’ve gone through Google’s regulations and included a straightforward rundown with some examples below,
Last week we saw a strong and often adverse reaction from the SEO community with regards to a video published by Google themselves on 26th February. The video was titled “Tips for hiring an SEO specialist”. It all centres around their 3rd tip: to get a free technical audit before making your decision and was highlighted by Danny Sullivan on Twitter. Our initial reaction was somewhat similar to others. Full audits take a considerable amount of time and as such, any free audit is likely to be automated and of no real value. Then we started in
Page speed is a hot topic for SEO in 2020. The speed of a webpage (or a whole site, for that matter) plays a significant role in conversion rates. In fact, 40% of people abandon a website that takes more than 3 seconds to load, and a 1-second delay in a page’s response reduces conversions by 7%. And page speed’s role is only going to increase. So, shaving a few milliseconds here and there off of your load time can have profound effects on your business. One method for improving page speed is lazy-loading. What is lazy-loading? Lazy-load
In 2020, SEO is vital to businesses looking to reach their audience online. Thinking about investing in SEO? Get the ball rolling by asking yourself these questions:Is your website your main source of revenue? Do you offer something unique within a crowded market? Are you trying to increase visits to your brick-and-mortar store? Are you struggling to get results using ‘traditional’ marketing channels?If the answer to any of the above is yes, you’ve got a real chance of succeeding with SEO, providing you do it well. As an SEO age
To recap we’ve now explored how to prep both teams for the scoping project and also covered the main structure of how to scope a website. Before we move on to using a SoW during the project we just wanted to pump the brakes slightly. As we’ve mentioned before, we can’t just focus on the development side of life so running with that piece of advice we’ve split this article into web design and development. We’re going to be looking at some of the larger items that you will want to cover in your scope and also some common pitfalls to loo
In this article, we’ll be discussing how to scope a website project effectively. We’ll be covering the following main points:
It’s a wonder how there are so many digital agencies. Yes, it’s a service that isn’t sector specific and as such the demand is high. But it’s not an easy sell. A lot of businesses and individuals have had bad experiences with SEO agencies and just about everyone knows/has experienced a nightmare website project. The designing and building of websites has become somewhat of a natural lifecycle. It’s something that we all have to do (some of us more than others), so let’s look at how and why scoping a website project can prevent the b
Google is a speed demon. Ever since the beginning of Chrome, Google has placed importance on how fast websites load, seeing it as a fundamental component in user experience. Since then, speed has become a key ranking factor for the search engine giant.And its impact is considerable. Over a decade ago, Amazon concluded that its sales would decrease by 1% for every 100ms delay in response time on their site – that amounted to a cool $245 million over the course of a year. Clearly this sum would be in the billions today! The world has only g
If you think this sounds a little random, it is. The idea was sparked by a random conversation with a complete stranger in the depths of Soho. After explaining what Yellowball did, the person in question asked whether her Reddit presence would be beneficial to SEO. Some questioning and a quick Google was followed by a, “I’m actually going to have to look into that because on the face of it I would say no…..but Reddit is huge so there may be something in it”. I originally wanted this article to be purely related to the potential SEO bene
If there is any topic that’s going to put fire in the bellies of SEOs far and wide, it’s Black Hat Vs. White Hat SEO. Whether you’re a seasoned SEO or just starting, the importance of understanding the implications and techniques of either approach cannot be overstated. We’re going to take a look at the differences between White Hat and Black Hat SEO, the techniques you’ll want to adopt and the ones you’ll want to drop like a hot potato. With the additional help of our handy blog and glossary, you’ll be soaring to the dizzying hei
Every company, regardless of their industry or size, will need to perform a site audit on its website at least once in it’s lifetime. You’d be amazed how quickly websites become dated and fall out of pace with the latest best practices in website design, user experience and search performance. A site audit helps to ensure that your site is working at its optimum. Different digital marketing agencies have different ideas of how frequently you should be undertaking a site audit. Really, it varies from site to site. For smaller website
It’s not an understatement to say that Apple App Store and Google Play are two of the most important marketplaces in the world. There are around 1.83 million apps on the Apple App Store and over 2 million apps on Google Play Store with 5.11 billion mobile users in the world using these apps. Not only are apps on the increase in terms of number and users, they are also quickly increasing into a highly profitable revenue source. In 2018, the global mobile app revenues amounted to over $365 billion US dollars, forecasted to increase to $935 bill
On 3rd of September 2019, our Head of Design and Managing Director held a talk at AutumnFair 2019 in regards to “Building an E-Commerce Website that Works for You and Your Customers”. Having had such a positive response from those at the talk, we thought we’d transcribe the talk to share with the world. Without further adieu, here’s a number of useful tips for e-commerce sites, from improving an existing site, all the way through to designing and building a website bespoke, from scratch.
As SEOs, it’s our goal to make sure that we’re doing everything we can to improve your website’s rankings and get it seen by the right people at the right time. It’s also our responsibility to make sure that we’re doing so in the most ethical and effective ways possible. This means abiding by the guidelines set out by Google’s Webmaster Guidelines. The basic principles outlined in these guidelines are: Make pages primarily for users, not for search engines. Don’t deceive your users. Avoid tricks intended to improve search e
Have you ever designed an interface or website and spent hours selecting the perfect font for your UI to find that as soon as your XD or Sketch designs are developed into a coded website, your ever so carefully selected font now looks a lot different on a web browser? Often the main issue as web designers we find is the font increases in weight. This can be a very frustrating realisation and can result in a website that you’re not completely happy with or more time spent finding a compatible font. Why do fonts render differently inside a brow
Video marketing has been increasing in popularity ever since YouTube started to rise to fame. Optimising your YouTube channel and videos as part of your digital marketing strategy is key to ensuring the success and ROI of these marketing tools. However, knowing where to begin is not always easy. If you use our simple guide to YouTube Optimisation, you’ll be shooting to the dizzying heights of the YouTube search pages in no time! Conduct Keyword Research Before doing anything else, the top priority for YouTube SEO is keyword research. There ar
QUESTIONS How much experience do you have? Determining how much experience your new SEO agency has is a key factor in deciding whether or not to hire them. Whilst everyone has to start somewhere if the person/team running your SEO has minimal experience in SEO, previous employment or otherwise, it simply does not bode well for the success of your campaign. How do you measure the success of a campaign? Any SEO agency worth their salt should have appropriate and effective KPIs in place to ensure that your campaign is on the right track. For examp
A picture’s a picture, right? Not when it comes to web design and SEO. Believe it or not, image optimisation has a dramatic effect on your website’s SEO. So dramatic, in fact that we wrote an entire blog on it! Each file type has its own benefits, drawbacks and have their purpose. So, what’s the difference between PNG and JPEG? GIF and SVG? What are the best image file formats for your website?
Visual Hierarchy (VH) is the design principle that outlines the order in which a user of any given website interacts with and processes information on a page. By manipulating elements of a website to have a clearer hierarchy and designing a site effectively around this principle, designers can influence the importance that users perceive information across the website to have. You can guide your user’s eyes around through your website, focusing on CTAs and integral pieces of information.
Before you get too deep into this article, we advise you to first read our post on whether featured snippets are worth it for SEO, if you haven’t already. It sets the scene for the items we’ll be covering here, providing some background before we get into the more juicy ‘how-tos’ of this post. We’ll be expanding on how to identify the correct snippets to go after, as well as providing some tips on how to structure your content in order to get yourself featured. Why should you target featured snippets? Over the last 10 years, Google ha
What is this new button? Google has added a new feature – the “Request a Quote” button. This button enables searchers to directly request a quote for your services, directly from the SERPs. It’s there to be more seamless, reduce friction between users searching for your business, and answers the no.1 question – “What will cost?”. So, what does this button mean for your SEO, and how do you get it? How do I get Google’s request a quote button? The only way to get the feature is to turn on the messaging feature in Google My
There has been great outcry from industries that are seemingly under attack from the Big G. The search engine is constantly improving their service for searchers, offering flight comparison, job boards, books and more. This is all well and good for the users that make up 3.5 billion searches a day. However, it can be detrimental for platforms that have built their businesses on providing this service. But are Google really stealing traffic from publishers? As we discussed in our post on featured snippets, Google claim to be conscious of their p
Once upon a time, SEO was solely focussed on getting to that number one position for high value search terms. The SERPs were linear and the goal was clear. To an extent this is still the case. Ranking at the top of the SERPs for your most prominent keywords can be incredibly lucrative. However, the SERPs are continually growing in complexity. Our analytics capabilities are getting stronger and stronger. Even the way in which we use search engines has changed dramatically. Remember this clip from College Humor? Notice anything different? We now
Maybe you have one website and all your content is in English, but you’ve realised that you have a lot of customers visiting your site from China. Or maybe you are expanding your services beyond your native country’s borders, and want to target English-speakers worldwide, and not just in England or America. When you are looking to implement SEO for a multi-language website, you’ll need to look into language targeting. Language targeting is when you market your services or products towards users across the globe who all speak the same la
Expanding your business internationally is an exciting and lucrative opportunity. However, achieving success in global markets requires more than a strong product or service—it demands a website optimised for visibility and performance across different countries and languages. International SEO is the key to unlocking global markets or growing your ecommerce business internationally by ensuring your website ranks in multiple regions and delivers a localised, high-quality customer experience that resonates with diverse audiences.
What is Image Optimisation? Image optimisation is the process of adjusting aspects of the imagery that is used across your website. It helps you achieve the perfect balance between quality and readability for humans and robots alike and is a key part of SEO. Factors such as the file size of your image, the file type (JPEG, GIF, PNG) and even the thumbnails in your site can all have an effect on the load speed of your website, and therefore your SERPs (search engine results pages) rankings. So, what does optimising your imagery entail? Let’s t
Expanding into new markets is a thrilling time for any business, but it can also be a risky one. You’re moving up in the world, moving into new, uncharted markets (at least by you) and are eager to make the most out of the exciting opportunities that they offer. However, there’s also the risk that it won’t pan out. When you decide that you want go international with your website, it’s an all or nothing scenario. You can’t dip your toe in the water when it comes to making changes to your website to best target your new audiences. Y
No, you haven’t hit your head and ended up back in 2007. Custom cursors are back like they never left and they’re the latest accoutrement to website UI/UX worldwide. These aren’t the gimmicky space invaders and sparkling unicorns of yester-year. The latest generation of custom cursors are sleek, sexy and designed with the user in mind… for the most part.
Investing the time, energy and resources into a beautiful website without also investing in SEO, is like buying a new car and not buying petrol. It’ll sit on your driveway looking pretty, but it’s not going to get you anywhere. However, entering the world of SEO, how it works, and trying to make a decision about the best route forward for you and your business can seem like a mind-boggling task. We’ve taken stock of what’s out there and the different SEO solutions that are available. We’ve put together a comprehensive, transparent pr
Let’s get one thing straight. The Yoast SEO plug-in is one of, if not the most popular SEO plugin for WordPress websites. It’s been around since 2008. It has over 5 million installations and at the time of writing, a 4.9 out of 5 rating from over 26,000 reviews on WordPress.org. It’s really useful. We use it at Yellowball on a lot of our clients’ websites. The plugin allows webmasters to update meta data with consummate ease. We’d highly recommend using it! However, there are some common misconceptions around Yoast’s SEO and readabi
The concept of performance based SEO campaigns is simple. Formerly known as ‘Pay for Rankings’ campaigns, they’re based upon the agency being paid only as and when they deliver results (or a substantial amount of monthly fees withheld until results are produced). Awesome! If agencies are so confident in their SEO abilities, surely they would be happy to put their money where their mouths are? On the surface of it, yes. It looks great and believe me, as an agency, if we could make it work it would make our lives a hell of a lot easier when
Reviewing our SEO predictions of 2018 At the end of each year, it’s become somewhat of a tradition for agencies to compile their SEO predictions for the following year. Back in January, we thought we’d look ahead as well! However, not many of these websites actually look into how accurate their predictions turned out to be. Considering the year is now coming to end, we thought it would be a good idea to see how well our SEO predictions played out throughout 2018. Continued rise of AI 2018 saw Google make some serious advancements in art
There are 3 main options to consider when building a website from scratch, including:Free website builders Bringing in a designer to amend a template Bespoke website designDiscover more about these three options and the advantages and disadvantages of each choice in this article. You might have a website, but either now or in the future it’s going to need a new lick of paint. Or it might be that your business is wanting to rebrand and you need a website to suit its new look. Or the management are in agreement that a new website is imp
When we think of Google and how it can impact our businesses, or our clients’ bottom line, two main areas come to mind: AdWords and SEO. AdWords being Google’s ads that dominate the top spots and represent their cha-ching machine, while SEO is the process of optimising your website and content to increase organic rankings naturally, over time (as you are probably totally aware of). AdWords is hugely popular, first and foremost because it is instant; once set up, your ads (and website) are on Google’s first pages. Secondly, it’s tang
When you hear people talk about search engine optimisation you are most likely going to hear them talk about content and links. It’s no surprise considering that Google themselves have said that content and links are two of the three most important ranking factors (Rankbrain being the third). However, whilst these three may well garner the most attention, you are also likely to hear that there are ‘over 200 factors’ that influence a website’s ability to rank in the SERPs. These can range from title tags to preparing for Google’s upcom
At its core, SEO is the practice of increasing a website’s ability to rank at the top of the search engine results pages (SERPs) for a set of target keywords, also known as ‘search terms’. In turn, this results in increased traffic to a website from search engines. There are no underhand tricks, it does not involve arcane magic or entry into a cult. Sure, granular details can get a little heavy, especially on the technical side, but we believe the core theories of search engine optimisation are easy to understand. If you only remember two
It happens all the time. You have a task that you know is going to involve something reasonably arduous. The difficulty can manifest itself in multiple forms whether that be some hard work, an investment of time or money or even just require a devotion of brain power. Your tasks may not even be that arduous, there might just be a lot of them. Whatever the reason is, the entirety of the task appears too daunting to even start. Too much to do, too complex, too little time, costs too much….all seemingly viable reasons. We see this all the time.
So you want to learn about this thing called ‘Search Engine Optimisation’… We know, it’s daunting, it’s confusing, there’s so much to learn, and there’s all sorts of SEO specific terminology. Luckily for you, we live in the age of the internet: almost anything can be self-taught using the wealth of free resources available online. But with so much available on the web, how do you even get started without getting headaches from the information overload? We’ve done some of the legwork for you by pooling together a handy list o
The layman would be forgiven for thinking that marketing was all celebrity endorsements and outrageous give away competitions. Sure there are areas of the marketing industry that capitalise on stratospheric budgets, but for those of us that aren’t on first name terms with messers Dicaprio and Pitt, we have to choose the most effective marketing channel for our clients’ needs. Disclaimer: many of us at Yellowball have devoted a lot of time to becoming experts in the world of search engine optimisation so we hold our hands up…we are pro
By its very nature, search engine optimisation is about increasing your website’s ability to rank for given search terms, which in turn should result in more conversions from the search engine results pages (SERPs). No wonder then that for a long time the primary focus of SEO campaigns has been on getting people to rank higher for their ‘target keywords’. The problem is that a blinkered focus on keyword rankings, especially if it is on a handful of ‘money keywords’ is a not a true measure of success. It can also lead you into some fun
Content first design. It’s pretty much what it says on the tin. Creating your website’s main messaging and content before starting the design process.
A beautifully designed website with well-constructed copy will be undermined if the accompanying imagery is not high quality. Impressive imagery will engage the user, instigating authenticity and professionalism.
Minimalist design is everywhere. As a trend, it has been around for a long time with varying levels of popularity. While there are plenty of examples of early minimalism, its current form dates from the post-war era especially, such as Architect Ludwig Mies van der Rohe’s infamous “Less is more” quote. It is characterised by a complete focus on what is valuable and essential to the user, minimising or stripping away any unnecessary distractions.
Impressions, clicks, CTR, queries, position, bounce rate, time on page. These are just a few examples of the overarching data that you can derive from Google Analytics and Google’s Search Console (formerly known as Webmaster Tools). It can all get rather confusing, especially when they all have their own merits for understanding the success of an SEO campaign. We wanted to deep dive into how you can improve your website’s appearance in search, therefore improving click-through rates from search engine results pages. High CTR = More Traffic
Branding is one of the most fundamental aspects of your business to get right. It is the appearance of your business, it is your reputation and it is the beating heart of your organisation. Yet so many companies fall short of seeing the importance of a strong brand, or how to go about creating one. ‘Branding’ is a word that’s thrown about a lot, but what does it actually mean and what does it encompass?
The old adage of ‘you get what you pay for’ rings true for the majority of industries and SEO is certainly no different. There are a multitude of companies and lone wolves offering cheap SEO services with grand promises of first page rankings and fast. In reality, the only way to achieve such a promise is by employing suspect black-hat techniques, which can land you in big trouble with the Overlord Google. With cheap SEO your risk profile for penalties and ultimately ending up in a worse position than when you started increases substantial
Get to the top of a super competitive feed With a myriad of businesses all vying for the top spot in the Facebook news feed, it has never been more important to pay close attention to the organic reach of your posts. Facebook is a powerful marketing tool for businesses but competition for visibility in the news feed is constantly increasing; it is all too easy for posts to get lost in the depths of the ever overpopulated news feed. Businesses must step up their game in order to give their stories the best possible chance of featuring prominent
Last week saw the bold release of Instagram Stories. Users can now share a string of photos and videos edited with drawings and captions that last for 10 seconds and self-destruct after 24 hours. Sound familiar? Familiar may not be a strong enough word. Rather, it seems more like blatant plagiarism of Snapchat’s most popular feature, reflected in their brazen choice to even use the same name. Nevertheless, the decision to introduce this new feature in such an unabashed manner seems to be a tactical move from Instagram. They want their users
Yellowball have successfully planned, designed, developed and launched hundreds of successful web projects in the last few years. This experience has given us a unique insight into the best and most effective ways to manage and oversee the successful delivery of projects for our clients. To achieve this, we deploy a range of project management methodologies for website design and development, depending on the requirements, complexity and time scale of each project. One methodology that is becoming increasingly successful is agile.
I’ve spoken to many companies on this topic over the years, and it is the ones that have gained a clear understanding of how, why and where to collect data on their customers and prospects, that have become highly successful. The general opinion is that no lead-generating marketing campaign can be successful without high quality data. So, I thought I’d share with you what I felt seemed to be a consensus amongst all these data conscious businesses.
The new Google update, dubbed #mobilegeddon has turbocharged conversations around the need to be ‘mobile friendly’. Although we would certainly not argue against the importance of being mobile friendly in order to appear on mobile Google searches (it is very, very important), in actual fact only the top 5-8 results on Google get any meaningful traffic from the search engine. So if your website does not rank on Google’s mobile search results, do you need to invest in a mobile friendly site? Let’s weigh up the pros and cons, as well a
At Yellowball we have seen direct results from the email marketing campaigns that we have managed for ourselves and for our clients. Email still represents a platform on which we spend a considerable amount of time, especially during working hours. Combine this with smartphones and email marketing can be an incredibly effective strategy. Here are our top 6 tips to running a successful email marketing campaign:
Search Engine Optimisation can be a tricky business at the best of times. With over 200 factors to take into account it is all too easy to get distracted and miss out a few crucial first steps. The result? You can spend weeks, if not months, working on your site only to gain no more visibility on the search engines than you did previously. Fear not though, not only will a lot of your efforts be beneficial in the long run (except for the in the case of the last point in this article), but we at Yellowball have put together a list of easy-to-make
Award-winning bespoke websites
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Award-winning bespoke websites
Yellowball’s expert web design teams have over a decade of experience across every imaginable style, scope and format for brands and businesses of every shape and size. With our extensive web portfolio and 70+ five-star reviews, we’re your perfect web design partner.
Audits & end-to-end campaigns
We’re one of London’s leading SEO agencies. We’ll help you increase visibility, traffic, conversions and sales through best-in-class SEO strategies. Need help growing your traffic and conversions through organic search? Ask about our SEO audits and fully managed campaigns.
We're an official Google partner
As an official Google partner, our PPC team are trusted by clients everywhere to increase revenue, visibility, leads and conversions online by expertly managing and optimising your paid search spend. Whether you have existing campaigns or you’re starting from scratch, we can help.
Experience across every format
Yellowball’s award-winning team of designers work with passion and razor-sharp commercial focus on and offline across every format for brands and business of every shape and size. From branding and visual identity, to pitch decks, social assets, magazine design and everything in between.
Yellowball’s award-winning team of designers work with passion and razor-sharp commercial focus on and offline across every format for brands and business of every shape and size. From branding and visual identity, to pitch decks, social assets, magazine design and everything in between.
