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Paid ads & trademarks: what are the rules?
PPC , SEO 31.03.2020

Paid ads & trademarks: what are the rules?

The first time I spotted competitors bidding on a client brand name, my immediate reaction was to blow the whistle and report it to Google. ‘Surely people…

How to create a mobile-first content strategy
SEO 17.03.2020

How to create a mobile-first content strategy

More people access the internet through their phone screens than their desktops. Here’s our guide on how to adapt and create a mobile-first content strategy.

Google gives bad advice in  ‘how to hire an SEO’ video
SEO 16.03.2020

Google gives bad advice in ‘how to hire an SEO’ video

Last week we saw a strong and often adverse reaction from the SEO community with regards to a video published by Google themselves on 26th February. The…

Tech giants & social responsibility? Reducing coronavirus misinformation.
SEO 11.03.2020

Tech giants & social responsibility? Reducing coronavirus misinformation.

The spread of Covid-19, a previously unseen Coronavirus has had a global effect. Europe’s largest regional airline has already collapsed, the FTSE 100 had its largest single…

Should you lazy-load your content?
SEO 02.03.2020

Should you lazy-load your content?

Page speed is a hot topic for SEO in 2020. The speed of a webpage (or a whole site, for that matter) plays a significant role in…

Which industries need SEO the most?
SEO 19.02.2020

Which industries need SEO the most?

In 2020, SEO is vital to businesses looking to reach their audience online. Thinking about investing in SEO? Get the ball rolling by asking yourself these questions:…

We’re hiring – Content Writer
SEO 10.02.2020

We’re hiring – Content Writer

This position has been filled. Keep an eye out for opportunities on our Careers page. Yellowball are looking for a talented Content Writer to join our fast…

Website Scoping Part 3: Pitfalls in design & development
Web Design 03.02.2020

Website Scoping Part 3: Pitfalls in design & development

To recap we’ve now explored how to prep both teams for the scoping project and also covered the main structure of how to scope a website. Before…

Website Scoping Part 2: Creating the Scope of Work
Web Design 27.01.2020

Website Scoping Part 2: Creating the Scope of Work

Welcome to part 2 of our website scoping series. We previously looked at some of the benefits of scoping a website project and how to prepare teams…

Google set to phase out data-vocabulary.org
SEO 27.01.2020

Google set to phase out data-vocabulary.org

Google’s Webmasters have announced that pages using  data-vocabulary.org as their structured data schema will no longer be able to get Rich Snippets in SERPS as of 6th…

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