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Affiliate Links and SEO
SEO 18.05.2020

Affiliate Links and SEO

“Should we continue with our affiliate programme or not?” We get asked this a lot and it’s an important question. Given that most affiliate links are provided…

How to increase traffic with Google visual search and image optimisation
SEO 21.04.2020

How to increase traffic with Google visual search and image optimisation

The key to driving relevant organic traffic is understanding ‘search intent’. This means getting to grips with exactly what kind of problem the user is trying to…

Should you outsource SEO link building or keep it in-house?
SEO 07.04.2020

Should you outsource SEO link building or keep it in-house?

In an ideal world companies wouldn’t have to worry about link building. Perfect search engines with perfect algorithms would precisely rank content for every imaginable search. These…

Paid ads & trademarks: what are the rules?
PPC , SEO 31.03.2020

Paid ads & trademarks: what are the rules?

My immediate reaction when I spotted that a competitor was bidding on a client brand name, was to blow the whistle and report it to Google. ‘Surely…

How to create a mobile-first content strategy
SEO 17.03.2020

How to create a mobile-first content strategy

More people access the internet through their phone screens than their desktops. Here’s our guide on how to adapt and create a mobile-first content strategy.

Google gives bad advice in  ‘how to hire an SEO’ video
SEO 16.03.2020

Google gives bad advice in ‘how to hire an SEO’ video

Last week we saw a strong and often adverse reaction from the SEO community with regards to a video published by Google themselves on 26th February. The…

Tech giants & social responsibility? Reducing coronavirus misinformation.
SEO 11.03.2020

Tech giants & social responsibility? Reducing coronavirus misinformation.

The spread of Covid-19, a previously unseen Coronavirus has had a global effect. Europe’s largest regional airline has already collapsed, the FTSE 100 had its largest single…

Should you lazy-load your content?
SEO 02.03.2020

Should you lazy-load your content?

Page speed is a hot topic for SEO in 2020. The speed of a webpage (or a whole site, for that matter) plays a significant role in…

Which industries need SEO the most?
SEO 19.02.2020

Which industries need SEO the most?

In 2020, SEO is vital to businesses looking to reach their audience online. Thinking about investing in SEO? Get the ball rolling by asking yourself these questions:…

We’re hiring – Content Writer
SEO 10.02.2020

We’re hiring – Content Writer

This position has been filled. Keep an eye out for opportunities on our Careers page. Yellowball are looking for a talented Content Writer to join our fast…

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